Jim Sinkinson, Founder and CEO of Infocom Group and Publisher of Bulldog Reporter, talks about the need for public relations to be disruptive. Recorded at the Bulldog Media Relations summit.
Some of Jim’s VlogViews:
“My mother always told me to stop disrupting things…I’ve realized over time that disruption can be a good thing and some things deserve to be disrupted and when you disrupt things, good things come of it…We’ve seen it with computers, email, and the internet.”
“PR people are in a position to take these technologies and become disruptive…They’re taking control of social media…however, they are not at the end…PR needs to take control of that whole picture, not just the, “oh, I know how to twitter, but I know how to measure the results of twitter as well.”
Bulldog Media Relations Summit Series:
Dan Rather
Dan Abrams
Rachel Sklar
Katie Paine
Tags: Bulldog, Infocom Group
