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This is the video blog of Douglas Simon, Persident & CEO of D S Simon Productions Inc.
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John Bell, Ogilvy: Evolving Social Media in Pharma
To link to post: http://bit.ly/ZS9n7
John Bell, Managing Director Global 360 Digital Influence Practice at Ogilvy Public Relations Worldwide, discusses how Pharma has evolved in social media. Recorded at the ExL Pharma Communications Conference at Pfizer’s World Headquarters.
Some of John’s Vlog Views:
“Look at Pharma a year ago and look at Pharma today in social media. There are a lot more examples of experimentation. People are venturing into facebook or twitter, and there is certainly more innovation of how to use online communities. People used to say Pharma is behind and that regulatory issues are keeping them out of the game. I don’t think that’s true anymore.”
The ExL Pharma Communications Conference Series:
Julie Zawisza, FDA
Sally Susman, Pfizer
John Bell, Ogilvy
Eric Obenzinger, Google
Tags: John Bell, Ogilvy, Pharma
This entry was posted on Wednesday, July 29th, 2009 at and is filed under Broadcast PR, Doug's Commentaries, Health & Wellness, Journalism / Media Industry, PR Tips and Tools, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.