Katie Paine, CEO of KD Paine & Partners, discusses the value of web placements, the reporting of web data, and the importance of driving traffic to a unique URL. Recorded at the Bulldog Media Relations summit.
Some of Katie’s VlogViews:
“You go to the four biggest reporters of web data and you’re going to get four completely different answers…You sit there and say, ‘pick one and be consistent’ and I think what happens is people are picking the ones that makes them look best.”
“[Web reporting] is really all this crazy technology driven stuff that really is just approximating where the number of people who might possibly be watching whatever it is that you’re doing, so that the actual real numbers of people you’re making a difference to is very suspect.”
“There is nothing more important than driving traffic to a unique URL. You have to have a unique URL if you’re going to measure anything because if not you really don’t know where things are coming from.”
Tags: Bulldog, KD Paine & Partners, Web Reporting
