To link to post: http://bit.ly/94C7nX
Douglas Simon President & CEO of D S Simon Productions had a conversation with Keith Chambers, Author of Pull and Founder of the Chambers Group about his communication model for helping brands keep the “wow” in their selling proposition.
Some of Keith’s Vlog Views:
“What we are trying to do when we launch products is we are trying to be profound in the minds of the target consumer. Show up as remarkable.”
“How you keep the “a-ha” in your selling proposition, essentially is by recreating it all the time”
“It’s amazing how rarely you find a benefit in a selling proposition because we get so enamored with our own stuff.”
Other Links:
http://keithsweeklyinsights.blogspot.com
http://www.pullbizbook.com/
http://www.chambersgroup.com/
Tags: Corporate Communications, Internet Marketing, marketing, PR, Public Relations, Social Media
