Kriste Goad, Principal for Hall Strategies, discusses her firm’s social media strategies. Recorded at PR News’ PR People Awards.
Some of Kriste’s VlogViews:
“Our biggest challenge is getting our client as excited about [new media technologies] as we are and help them understand it may not be as important in today’s world to have necessarily the headline in the print paper, not as many people are looking at that.”
“Who’s following whom and who’s blogging about what? So we do a lot of searches of blogs and who is talking about what and then you can see if they’re picking up your stories and when, where and how and then you can push it out to the traditional media.”
“People may feel too comfortable and conversational. Just always be aware that it’s in the public and don’t say anything or have your clients out there saying anything that you wouldn’t want in a traditional newspaper headline or out there as a headline on the web.”
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