VlogViews

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Le Bron James has done enormous damage to his brand with the way he handled the move, according to Doug Simon, President & CEO D S Simon Productions. It has to go down as one of the worst self-inflicted PR moves yet. Why? The only logical answer is LeBron just doesn’t care.

Some of Doug’s Vlogviews

He has taken his brand and narrative from “King James” to “I’ll get by with a little help from my friends (Wade and Bosh).”

“He was going to be hated for leaving anyway but why give fans a legitimate reason for anger.”

How can he fix his image?
“The only way might be for him to strap on a wet suit, swim 5,000 feet down and stop the BP oil leak.”

The Worst PR Move in sports History

Letter from Cavaliers Majority Owner Dan Gilbert

Tags: Lebron James, PR, Public Relations

This entry was posted on Friday, July 9th, 2010 at and is filed under Celebrities, Commentary, Healthcare, marketing, PR Tips and Tools, Public Relations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.