Leslie Sobon VP, Advanced Micro Devices – The importance of the female perspective in PC marketing and the launch of her new corporate blog

To link to post: http://bit.ly/bxEZ4N

Douglas Simon President & CEO of D S Simon Productions had a conversation with Leslie Sobon, corporate vice president, product marketing at AMD from a recent Satellite Media Tour for Back to School tips for women.



Some of Leslie’s VlogViews:

“It’s really about what women look for in a PC. We don’t want to be special marketed. We don’t need “pink” marketing. That we do really know what we want in a PC we want it easy to use not because we’re illiterate but because we are busy”

“This first blog is about what to look for in Back to School. So I talk about what women want but then I give a handful of choices of some really good notebook computers if you are really looking to buy a PC for your kid.”

“I really want it to be my voice… and I want to write it.”

other Links:
AMD Back to School Blog

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2 Responses to “Leslie Sobon VP, Advanced Micro Devices – The importance of the female perspective in PC marketing and the launch of her new corporate blog”

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