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Douglas Simon President & CEO of D S Simon Productions had a conversation with Lewis about “The End of Public Relations” and it’s transition to “Strategic Communications.”
Some of Lewis’s VlogViews:
“There’s no such thing as public relations, there’s only communications.”
“Public relations, marketing and investor relations have all have melded into one discipline, which is effective strategic communications.”
“For consumer facing products and services, I think it needs to be much more of an open dialogue.”
“It’s not answering the question that the client asks in the way they expect it, it’s answering the question the client asks that actively accomplishes the goal they have laid out for themselves.”
http://www.kcsa.com/
Tags: Corporate Communications, Corporate Social Responsibility, CSR, marketing, PR, Public Relations
You are really praiseworthy I didn’t realize that it can look like this I have to think about this now.