VlogViews

Luke Funk, Senior Producer for MyFoxNY.com, discusses how web video has changed the way the media reports on stories with Eric Wright, SVP of Marketing and Business Development at D S Simon Productions. Recorded at the Publicity Club of New York’s Luncheon Panel, “The Rise of Digital Video: All TV is Not on TV.”

Some of Luke’s VlogViews:

“We’re always thinking about how the consumer is consuming the content, where on the TV side the emphasis was always on video, getting the story on TV. For us it’s, ‘are they [consumers] going to do it on the phone? Are they going to do it on the computer, how are they going to consume it, do they want written content, do they want video content?’ So I think it opened up a plethora of options for how to report stories.”

“People want more than just a repurposed newscast on the website because they consume information differently through the passive television station over the interactive website.”

“You can be as inventive as you want to be for web content. I think that things on the television side sometimes get formulaic and we’re still a young website and I think we can experiment with how we present the content.”

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