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Mike Bako, Marketing Manager for D S Simon Productions, is joined by Marion White of Kaiser Permanente to discuss strategies that led to KP’s PR Week Platinum PR Award for Internal Publication.


Marion’s VlogViews:

“We talked up the program in our regular communication and we also engaged the supervisors and team leaders to really talk it up among their teams.”

“The way we positioned it was that it was a way for people to showcase what they had done and to take pride in what they had achieved. That was one of the main reasons we got as many replies and responses as we did.”

“As we look to our next newsletter we are looking at the rich history of Kaiser Permanente for stories and images that tie to what we are doing now and where we are going in the future.”

Find more on Kaiser Permanente:


Mike Bako on Twitter: @mikebako

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