Mike Cherenson, Chairman & CEO of PRSA National, discusses the issues facing PR.
Some of Mike’s VlogViews:
“[At PRSA] The economy is front and center as is also giving people the tools to navigate the new communications environment.”
“[PR professionals] have always been both externally and internally focused. We’ve been about relationships and engagement and that’s what this whole new environment is about. Because of our broad look and all of our publics we’re more in line with the CEO…Especially in this environment, where the audience isn’t just an audience, but a conduit to other publics.”
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