The Visionary Leader behind the Corporate Anniversary Forum on how to take Advantage of Company Milestones

Tuesday, June 24th, 2014


Lisa Alonge, Founder of Milestone Marketing and The Corporate Anniversary Forum, which will be taking place on September 15, 2014, speaks with Doug Simon about the importance of using corporate anniversaries to encourage organizational dialogue and promote growth within companies.

How Companies Can Use Corporate Anniversaries to their Advantage?

  1. Be reflective. Acknowledge your founding principles but stick to the 80/20 platform, focusing 80% on the future and 20% on the past.
  2. Don’t procrastinate having these anniversary discussions. There is a lot that can be learned and shared through these reflective conversations.
  3. Stimulate sales by drawing upon your legacy. Use promotions that feature the anniversary year to highlight this legacy.

Suggested Links:

Connect With Lisa Alonge on Linkedin

Follow Lisa Alonge on Twitter

Learn More about Milestone Marketing and The Corporate Anniversary Forum

Follow Doug Simon on Twitter

Thought Leadership at the PR News Social Media Summit with Taste of Tech

Tuesday, June 10th, 2014


Learn what top thought leaders from the Communications, Marketing, Social Media and PR departments from major organizations and industry leaders had to say at this year’s PR News Social Media Summit with Taste of Tech. Interviews were conducted by Doug Simon, President & CEO of D S Simon Productions, unless otherwise noted.

Click photos to view individual posts of Ian Greenleigh, Kathryn Scheaffer, Susan Emerick, Jeff Petriello, Joie Healy, Emily Yu, Serena Ehrlich, Kevin Dando and Lori Russo.

Ian Greenleigh, author of The Social Media Door, speaks about how to use different social media platforms to your advantage, especially with prospective employers. VIEW POST
Kathryn Scheaffer, Senior Associate Brand Manager at Mondolez International for the Ritz brand explains how social media is not free when utilized properly by a brand or organization. VIEW POST
Susan Emerick, Manager of Influencer Engagement at IBM, shares why marketing and communication professionals’ jobs have changed from mouthpiece to counselor. VIEW POST
Jeff Petriello, Producer/Creative at Mashable shares how Mashable is using Snapchat as a brand tool and how other organizations can integrate Snapchat into their own social media marketing plan. VIEW POST
Joie Healy, Senior Manager of Social Media Communications at Cisco, speaks about why consistent messaging across all platforms and a solid strategy are the key to having a successful social media following. VIEW POST
Emily Yu, VP Marketing & Partnerships for The Case Foundation, speaks about the importance of investing in people and ideas that lift up the social sector to be “champions for good.” VIEW POST
Serena Ehrlich, Director, Social & Evolving Business at Business Wire explains why social media messaging is more effective when creating specific content for niche audiences. VIEW POST
Kevin Dando, Senior Director, Digital Marketing & Communications for shares some of the tactics PBS is utilizing for their social media. VIEW POST
Lori Russo, Managing Director, Mid-Atlantic at Stanton Communications, shares what role LinkedIn should be playing for organizations’ social media strategy. VIEW POST

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Ian Greenleigh, Keynote Speaker at the PR News Social Media Summit, on How to Market yourself through Social Media

Tuesday, June 10th, 2014


Ian Greenleigh, Author of The Social Media Side Door, speaks with Doug Simon at the PR News Social Media Summit, about how to use different social media platforms to your advantage. Drawing upon a number of techniques in his book, Greenleigh share his tips on how you can use social media to catch the eye of a prospective employer.

Tips for Using Social Media to Market Yourself:

1)    Don’t’ be afraid to disagree publically with a thought leader on a site like Twitter. People at that level are not used to hearing dissent, so if you do so in a respectful manner, you may garner their attention in a positive light.

2)    Be proactive and reach out to potential employers via email. Make a personal blog or website that employers can access from your LinkedIn page to prove that you have the skills they are looking for.

3)     Be humanistic and sympathetic in your approach. People will respond better to someone who is genuinely interested and is not just posturing.

Suggested Links:

Follow Ian Greenleigh on Twitter

Check out Ian’s blog “Dare to Comment”

Purchase Ian’s book, The Social Media Side Door

Follow Doug Simon on Twitter

News From D S Simon

Wed, 12 Mar 2014 00:00:00 EST

D S Simon Expands Digital Team

Wed, 05 Mar 2014 00:00:00 EST

D S Simon Expands Sales and Marketing Team

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