To link to post: http://bit.ly/dj2bSO
Douglas Simon President & CEO of D S Simon Productions had a conversation with Steve Momorella about TEKGroup International’s findings from their Social Media News Survey and how a company can enhance their outreach with social media tools. Steve was present at the Bulldog Media Relations Summit in NYC on June 28th.
Some of Steve VlogViews:
“75% of the people that we interviewed said after they learn of a story on a social media news outlet, they then go to the corporate website or online news room.”
“We found that most organizations should have an online newsroom, if not for the kind of the traditional use, which is to access the media its really to have a central headquarters of all your information.”
“People make the mistake of they write a great story, they put out a press release and they sit back and wait for people to come and they’re not aggressive in pushing their message out. That’s one of the biggest mistakes is you have a great story but no one knows about it.”
D Simon Productions partnered with Bulldog Media Relations Summit, which was held June 28 and 29th in NYC.
Mad Men Make the Case for PR
To link to post: http://bit.ly/93ph4J
Minor plot spoiler alert: In his commentary on the Mad Men season premiere, Douglas Simon, President & CEO, D S Simon Productions looks at the surprising role of PR as portrayed on the hit show for brand building and moving product.
Some of Doug’s Vlog Views:
You don’t see Sterling Cooper Draper Price promoting itself through advertising. They used PR.
The funniest part of the show was when Peggy shared the news that after the success of their “stunt,” the client was increasing its advertising spend. Why?
In episode two, will Don be giving Harold Burson or Howard Rubenstein a call?
Tags: Advertising, Corporate Communications, Internet Marketing, marketing, Online Newsrooms, PR, Public Relations, Social Media
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