Inside the Web Video Panel at the 2014 Convergence in Communication Conference

Wednesday, March 26th, 2014


Jennifer Nycz-Conner
, Managing Editor of the Washington Business Journal speaks with Doug Simon about their upcoming panel “Growing Options and Uses for Video on the Web,” that will also feature speakers Keith Jodoin, CEO of Sapling Pictures and John Sherman, CEO of StoryFarm, which will be taking place at the Capital Communicator’s Convergence in Communication Conference March 28th in Arlington, VA.

Jennifer’s VlogViews:

“Because video is one of those strange animals, that people who have been in the communications industry for a long time know that for years, it was so cost-prohibitive and expensive, and kind of a complicated, technological thing to do. Now it’s changed completely.”

“So there are all kinds of new uses that communicators from all backgrounds and all different sized agencies, companies, internal groups can be using.”

 “How many times have we all been in a meeting where a client goes ‘But we’d really like to buy a viral video—how do we do that?’ It’s just not something that you can order up off the shelves. So, talking about how you can manage expectations, but also lay out a strategic plan on how you’re going to get that video out there once you spend the time and effort to make it.”

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Shonali Burke on PR Measurements: Where They’ve Been, Where They Are, and Where They’re Going

Tuesday, March 25th, 2014


Shonali Burke of Shonali Burke Consulting speaks with D S Simon’s President & CEO, Doug Simon, about her upcoming panel at the Capital Communicator’s Convergence in Communication Conference that will be taking place March 28 in Arlington, VA.  Shonali’s panel will be speaking about PR measurements and research.

Shonali’s VlogViews:

 “One of the most important things we all have to do for our clients and organizations is show that we are helping the business and work towards its objectives.”

“A lot of times what happens is folks focus so much on the strategy or the tactics, but they don’t incorporate measurement. Or, they start to come up with all of the tactics without even thinking about what the strategy is going to be.”

“We hope to start a conversation about where PR measurements and research have been, where they are now, and where they’re going, especially when it comes to the setting and maintaining of standards of measurement and evaluation in public relations. That’s an area in which our industry has historically lagged a bit.”

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Disclosure: An Old Issue Still Making News

Monday, March 17th, 2014


The consent decree between the FTC and ADT has put spokesperson guidelines back in the news. Has anything changed?

Doug’s VlogViews:

“These rules have been in place since 2009 and this case is from 2011.  As long as brands, spokespeople and agency partners comply, there’s nothing new.”

“The consent decree requires ADT to terminate and cease payment to an endorser (spokesperson) who fails to disclose and for the first time expands the disclosure requirement to radio.”  

“It’s unclear if the tougher rules will be applied more broadly but best practice requires brands, agencies and spokespeople to fully comply.”

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For information about the FTC’s “Guides Concerning the Use of Endorsements and Testimonials in Advertising” email Doug Simon at

D S Simon Welcomes Bailey Wild as the Firm’s New Producer/Digital Project Manager

Tuesday, March 11th, 2014


Jamie Claudio, Executive Producer at D S Simon, speaks with Bailey Wild, the firm’s newest Producer & Digital Project Manager.  Bailey discusses how she’s seen the communications field change and why digital strategy and communication is more important than ever.


Bailey’s VlogViews:

“Our clients can really benefit from digital strategy, as well as the video that we normally produce for them, especially when it comes to distributing it and getting it out there to their potential audiences.”

“Whether you’re covering a war or you’re showing someone how to bake a flatbread pizza, people react much more strongly to video because they feel like they’re there. “

“People aren’t really looking for dry, overdone content anymore. They want someone that sounds like they’re there with them.”

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News From D S Simon

Wed, 12 Mar 2014 00:00:00 EST

D S Simon Expands Digital Team

Wed, 05 Mar 2014 00:00:00 EST

D S Simon Expands Sales and Marketing Team

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