Thought Leadership at the PR News Social Media Summit with Taste of Tech

Tuesday, June 10th, 2014

LINK TO POST http://bit.ly/1u2HGT6

Learn what top thought leaders from the Communications, Marketing, Social Media and PR departments from major organizations and industry leaders had to say at this year’s PR News Social Media Summit with Taste of Tech. Interviews were conducted by Doug Simon, President & CEO of D S Simon Productions, unless otherwise noted.

Click photos to view individual posts of Ian Greenleigh, Kathryn Scheaffer, Susan Emerick, Jeff Petriello, Joie Healy, Emily Yu, Serena Ehrlich, Kevin Dando and Lori Russo.

Ian Greenleigh, author of The Social Media Door, speaks about how to use different social media platforms to your advantage, especially with prospective employers. VIEW POST
Kathryn Scheaffer, Senior Associate Brand Manager at Mondolez International for the Ritz brand explains how social media is not free when utilized properly by a brand or organization. VIEW POST
Susan Emerick, Manager of Influencer Engagement at IBM, shares why marketing and communication professionals’ jobs have changed from mouthpiece to counselor. VIEW POST
Jeff Petriello, Producer/Creative at Mashable shares how Mashable is using Snapchat as a brand tool and how other organizations can integrate Snapchat into their own social media marketing plan. VIEW POST
Joie Healy, Senior Manager of Social Media Communications at Cisco, speaks about why consistent messaging across all platforms and a solid strategy are the key to having a successful social media following. VIEW POST
Emily Yu, VP Marketing & Partnerships for The Case Foundation, speaks about the importance of investing in people and ideas that lift up the social sector to be “champions for good.” VIEW POST
Serena Ehrlich, Director, Social & Evolving Business at Business Wire explains why social media messaging is more effective when creating specific content for niche audiences. VIEW POST
Kevin Dando, Senior Director, Digital Marketing & Communications for shares some of the tactics PBS is utilizing for their social media. VIEW POST
Lori Russo, Managing Director, Mid-Atlantic at Stanton Communications, shares what role LinkedIn should be playing for organizations’ social media strategy. VIEW POST
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Ian Greenleigh, Keynote Speaker at the PR News Social Media Summit, on How to Market yourself through Social Media

Tuesday, June 10th, 2014

TO LINK TO POST http://bit.ly/Urt19M

Ian Greenleigh, Author of The Social Media Side Door, speaks with Doug Simon at the PR News Social Media Summit, about how to use different social media platforms to your advantage. Drawing upon a number of techniques in his book, Greenleigh share his tips on how you can use social media to catch the eye of a prospective employer.



Tips for Using Social Media to Market Yourself:

1)    Don’t’ be afraid to disagree publically with a thought leader on a site like Twitter. People at that level are not used to hearing dissent, so if you do so in a respectful manner, you may garner their attention in a positive light.

2)    Be proactive and reach out to potential employers via email. Make a personal blog or website that employers can access from your LinkedIn page to prove that you have the skills they are looking for.

3)     Be humanistic and sympathetic in your approach. People will respond better to someone who is genuinely interested and is not just posturing.

Suggested Links:

Follow Ian Greenleigh on Twitter

Check out Ian’s blog “Dare to Comment”

Purchase Ian’s book, The Social Media Side Door

Follow Doug Simon on Twitter

LinkedIn: The platform built for business

Tuesday, June 10th, 2014

TO LINK TO POST http://bit.ly/1kY9usg

Lori Russo, Managing Director, Mid-Atlantic at Stanton Communications, shares with Doug Simon at the PR News Social Media Summit, what role LinkedIn should be playing for organizations’ social media strategy.



Lori’s advice for using LinkedIn:

1)    Take advantage of the new tools LinkedIn now offers. LinkedIn just launched showcase pages that are a great way for corporations to tell their brand stories.

2)    Use LinkedIn as a platform to drive traffic to your company website or blog.

3)    Decide as an organization what LinkedIn means for you and how your company wants to utilize the platform. Communicate this to your employees so they can represent the brand well.

4)    Your marketing or communications department should be managing your company’s page.

Suggested Links:

Follow Lori Russo on Twitter

Follow Stanton Communications on Twitter

Follow Stanton Communication’s Blog “The Strategy Room

Follow Doug Simon on Twitter

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