How to Use a Company Anniversary to Grow New Business

Friday, September 19th, 2014

TO LINK TO POST: bit.ly/1mkKPQG

Michael Merk, who spearheaded Steelcase’s 100th anniversary in 2012, spoke to Doug Simon, D S Simon, at The Corporate Anniversary Forum, about the importance of utilizing a company milestone to change your company’s message and spur new business.



Michael’s Top Corporate Anniversary Tips:

1. This needs to be a strategic campaign. An anniversary is a moment that you don’t want to waste, so use this opportunity to make sure your company is aligned on a purpose.
2. Use an anniversary to create a public conversation about where your industry is going and how your company fits into the evolution.
3. Showcase your history to show the public why your company does what it does, not what you do.

Related Posts: 

Kevin Bishop, IBM, What You Can Learn from their 100th Anniversary

Lessons from Citi’s 200th Anniversary Communication Program

The Secrets to a Successful Corporate Anniversary

Planning a Corporate Anniversary?

The Most Prolific Non-Fiction Author You’ve Never Heard Of

Suggested Links:

Follow Michael Merk on Twitter

Learn More about Steelcase

Follow D S Simon on Twitter

Learn More about D S Simon

Learn More about The Corporate Anniversary Forum

The Most Prolific Non-Fiction Author You’ve Never Heard Of

Friday, September 19th, 2014

TO LINK TO POST: bit.ly/1qQYoIz

Jeff Rodengen, one of the most prolific authors of non-fiction in American history, spoke with Doug Simon, D S Simon, at The Corporate Anniversary Forum, on the importance of documenting your company’s history and how that knowledge can be used cross-platform.



Why you should be documenting your corporate history:

1. Books take a long time, a year and a half to two years. If you want to include a published book as a part of your corporate anniversary, plan early.
2. Once you have a book, it is a very useful tool for executives for recruiting in all disciplines and for marketing.
3. An approved manuscript can be utilized cross-platform. This is the go-to for your company history. You have collected information, images, etc. so take these valuable tools and turn into a promotional corporate video.

Related Posts: 

Kevin Bishop, IBM, What You Can Learn from their 100th Anniversary

Lessons from Citi’s 200th Anniversary Communication Program

The Secrets to a Successful Corporate Anniversary

Planning a Corporate Anniversary?

How to Use a Company Anniversary to Grow New Business

Suggested Links:

Connect with Jeff Rodengen on LinkedIn

Learn More about Write Stuff

Follow D S Simon on Twitter

Learn More about D S Simon

Learn More about The Corporate Anniversary Forum

Need Help Pitching the Media?

Tuesday, September 2nd, 2014

TO LINK TO POST http://bit.ly/1nScKSC

Looking for some help when pitching your media contacts?

Recently, two of D S Simon’s top media relations executives, Mike Bako and Susan Higgins, participated in Bulldog Reporter webinars. We thought it would be a great idea if they shared some of their top tips with you.



Susan’s Top 3 Tips:

- Build a relationship based on trust with your media contact.
- Keep in mind show hours. Do not call in the middle of a show.
- Deliver the segment you pitched. You promised a segment, that’s the segment you need to deliver. That’s key to the trust mentioned earlier.

Mike’s Top 3 Tips:

- According to D S Simon’s Web Influencers Survey, 81% of stations use third party video. This is ideal for PR professionals to get an entire story out to the media with just a simple link or embed code.
- When it comes to pitching, sometimes the best pitch is a non-pitch. Reach out to a contact via Instagram, Twitter, Facebook, etc.
- Stay on top of current events. Find ways to tie a current events story into your pitch to be more newsworthy and timely.

Susan Higgins Joins D S Simon as Sr. Manager, Media Relations

Monday, August 18th, 2014

TO LINK TO POST: http://bit.ly/1mc4Vqq

Susan Higgins is the newest member of the D S Simon team! After 20 years as a freelance Media Specialist, Susan expands both D S Simon’s healthcare and media teams as Sr. Manager, Media Relations.

Susan sat down with Doug Simon, D S Simon’s President & CEO, to tell us what she has learned throughout her career and to share some tips when pitching a healthcare story.



Sue’s Tried and Tested Tips for Pitching Healthcare:

- You need to know the medical industry! You’re contacting medical producers and reporters who are almost as knowledgeable as doctors and nurses, so you need to know what’s going on with the medical and pharmaceutical world yourself.

- Know what stories your media contact has recently covered.

- Bring the  producers/reporters experts they themselves couldn’t find. Otherwise they can do the story without you.

News From D S Simon

Wed, 12 Mar 2014 00:00:00 EST

D S Simon Expands Digital Team

Wed, 05 Mar 2014 00:00:00 EST

D S Simon Expands Sales and Marketing Team

more >

My Twitter Feed