To Link To Post: http://www.vlogviews.com/ericacampbell/
Mike Bako, Marketing Manager for D S Simon Productions, spoke with Erica Campbell, Director Of Social Media for Homes.com, after her recent presentation on How to Engage Your Audience with Pinterest at the at PR News’ The Big 3 Conference.
Erica’s VlogViews:
“Pinterest is a huge traffic driver. The average time on the website is about 98 minutes. 1 in 5 users that are online are using Pinterest. I think the site skews women but men are absolutely using it.”
“For our brand in particular, women are making the household decisions when it comes to purchasing so it lends well to our specific brand. The time spend in there is very similar to the amount of time spent on fantasy football.”
“We want to provide our users with lifestyle tips on how to achieve the American dream. We want to give them inspiration on what goes into their new home or what goes into their dream home that they are aspiring to have.”
“Our primary goal is to drive traffic to the website. From there we want consumers to convert into actual phone call. Website traffic and brand consistency, brand awareness.”
More information on Mike Bako:
Twitter: @mikebako
More information on PRNews:
More information on Erica Campbell and Homes.com:
Twitter: @ericacampbell
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