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Ian Greenleigh, Author of The Social Media Side Door, speaks with Doug Simon at the PR News Social Media Summit, about how to use different social media platforms to your advantage. Drawing upon a number of techniques in his book, Greenleigh share his tips on how you can use social media to catch the eye of a prospective employer.
Tips for Using Social Media to Market Yourself:
1) Don’t’ be afraid to disagree publically with a thought leader on a site like Twitter. People at that level are not used to hearing dissent, so if you do so in a respectful manner, you may garner their attention in a positive light.
2) Be proactive and reach out to potential employers via email. Make a personal blog or website that employers can access from your LinkedIn page to prove that you have the skills they are looking for.
3) Be humanistic and sympathetic in your approach. People will respond better to someone who is genuinely interested and is not just posturing.