Ian Greenleigh, Keynote Speaker at the PR News Social Media Summit, on How to Market yourself through Social Media

Tuesday, June 10th, 2014

TO LINK TO POST http://bit.ly/Urt19M

Ian Greenleigh, Author of The Social Media Side Door, speaks with Doug Simon at the PR News Social Media Summit, about how to use different social media platforms to your advantage. Drawing upon a number of techniques in his book, Greenleigh share his tips on how you can use social media to catch the eye of a prospective employer.



Tips for Using Social Media to Market Yourself:

1)    Don’t’ be afraid to disagree publically with a thought leader on a site like Twitter. People at that level are not used to hearing dissent, so if you do so in a respectful manner, you may garner their attention in a positive light.

2)    Be proactive and reach out to potential employers via email. Make a personal blog or website that employers can access from your LinkedIn page to prove that you have the skills they are looking for.

3)     Be humanistic and sympathetic in your approach. People will respond better to someone who is genuinely interested and is not just posturing.

Suggested Links:

Follow Ian Greenleigh on Twitter

Check out Ian’s blog “Dare to Comment”

Purchase Ian’s book, The Social Media Side Door

Follow Doug Simon on Twitter

LinkedIn: The platform built for business

Tuesday, June 10th, 2014

TO LINK TO POST http://bit.ly/1kY9usg

Lori Russo, Managing Director, Mid-Atlantic at Stanton Communications, shares with Doug Simon at the PR News Social Media Summit, what role LinkedIn should be playing for organizations’ social media strategy.



Lori’s advice for using LinkedIn:

1)    Take advantage of the new tools LinkedIn now offers. LinkedIn just launched showcase pages that are a great way for corporations to tell their brand stories.

2)    Use LinkedIn as a platform to drive traffic to your company website or blog.

3)    Decide as an organization what LinkedIn means for you and how your company wants to utilize the platform. Communicate this to your employees so they can represent the brand well.

4)    Your marketing or communications department should be managing your company’s page.

Suggested Links:

Follow Lori Russo on Twitter

Follow Stanton Communications on Twitter

Follow Stanton Communication’s Blog “The Strategy Room

Follow Doug Simon on Twitter

The Importance of the Corporate Sector and Non-Profit Sector Working Together to Produce “Champions for Good”

Tuesday, June 10th, 2014

TO LINK TO POST http://bit.ly/1pBZQLj

Emily Yu, VP Marketing & Partnerships for The Case Foundation, speaks to Doug Simon at the PR News Social Media Summit about the importance of investing in people and ideas that lift up the social sector to be “champions for good.”



What Makes a “Champion of Good”

1)    As The Case Foundation motto states, “be fearless.” Don’t be afraid to fail, take risks and be bold.

2)    Work hand in hand with everyone, the corporate sector, government, non-profit, etcetera, to make an impact.

3)    Be a “champion of good” for other companies and organizations. Volunteer any skills you have that could help lead to more social responsibility.

Suggested Links:

Follow Emily Yu on Twitter

Follow The Case Foundation on Twitter

Learn More about The Case Foundation

Follow Doug Simon on Twitter

IBM’s Susan Emerick on Managing Influencer Engagement

Tuesday, June 10th, 2014

TO LINK TO POST http://bit.ly/1oJ4Caz

Susan Emerick, Manager of Influencer Engagement at IBM and presenter at the PR News Social Media Summit, shares with Doug Simon why marketing and communication professionals’ jobs have changed; it’s now about helping authentic, subject-matter experts manage influencer engagement.



Susan’s Advice for Managing Influencer Engagement:

1)    Anyone has a voice these days! Whether it be your employees, your customers, academics or other sectors, anyone can have a voice as long as they put focus on it and build their visibility.

2)    Start with early adapters who are comfortable building a dialogue online and relationships internally and externally, who are an authority on whatever topic is being discussed, and work with them.

3)    As a professional communicator, offer assistance to the individuals who have the expertise so they can be more visible. Help them, but don’t take away their voice.

Suggested Links:

Follow Susan Emerick on Twitter

Check out Susan’s Blog “Building a Social Brand”

Follow IBM on Twitter

Learn More about IBM

Follow Doug Simon on Twitter

News From D S Simon

Wed, 12 Mar 2014 00:00:00 EST

D S Simon Expands Digital Team

Wed, 05 Mar 2014 00:00:00 EST

D S Simon Expands Sales and Marketing Team

more >

My Twitter Feed