VlogViews

To Link To Post:  http://www.vlogviews.com/ericacampbell/

Mike Bako, Marketing Manager for D S Simon Productions,  spoke with Erica Campbell, Director Of Social Media for Homes.com, after her recent presentation on How to Engage Your Audience with Pinterest at the  at PR News’ The Big 3 Conference.

Erica’s VlogViews:

“Pinterest is a huge traffic driver. The average time on the website is about 98 minutes. 1 in 5 users that are online are using Pinterest.  I think the site skews women but men are absolutely using it.”

“For our brand in particular, women are making the household decisions when it comes to purchasing so it lends well to our specific brand. The time spend in there is very similar to the amount of time spent on fantasy football.”

“We want to provide our users with lifestyle tips on how to achieve the American dream. We want to give them inspiration on what goes into their new home or what goes into their dream home that they are aspiring to have.”

“Our primary goal is to drive traffic to the website. From there we want consumers to convert into actual phone call. Website traffic and brand consistency, brand awareness.”

More information on Mike Bako:

Twitter: @mikebako

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PRNews

@PRNews

More information on Erica Campbell and Homes.com:

Twitter: @ericacampbell

Homes.com

To Link To Post: http://www.vlogviews.com/nicoleyelland/

Mike Bako, Marketing Manager for D S Simon Productions, spoke with Nicole Yelland, Director of Marketing & Communications at Livio Radio, about the process of turning your in-house staff into social media spokespeople. Yelland recently spoke at PR News’ The Big 3 Conference.

Nicole’s VlogViews:

“If you are going to utilize your staff in a public facing way you need to make sure that they are media trained.  Go over the tough questions with them, some of the fun questions, make sure they can laugh and they are comfortable.  These are engineers that we were dealing with so you also have to make sure that it is not taking away from their actual responsibilities. “

“We make sure that every blog post has a name and face next to it. Who they are and what they do so people will know that it is not just someone behind the scenes pulling the strings in the background.  Keeping it authentic and keeping it real. Everyone has their own voice.”

“It is really important for staff moral to be able to point out that you are the expert in this, you are the smart one. I do not need to be right there next to you.”

More information on Mike Bako:

Twitter: @mikebako

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More information on Nicole Yelland and Livio Radio:

Twitter: @NWLife

Livio Radio

Doug Simon, President and CEO of D S Simon Productions, spoke with Richard Pesce, Senior Manager of Social Media and Digital Communication for Capital One, at PR News’ The Big 3 Conference about how the companies creates authentic brand ambassadors through its social associates program.

Richard Pesce’s VLOG VIEWS:

“We encourage them to use their own voice because it comes across more authentic. We want them to make the content we are giving them and put it in their own words and share it with their network.”

“People want to hear from humans. They don’t want to see a logo all the time in their news feed.”

“We partnered with legal, we partnered with HR and compliance. We work with them to make sure as a brand, as a company, they are comfortable with the information we share.”

“For us it falls into three pillars. Our community involvement, sponsorships and information about Capital One being a great place to work.”

More information on Doug Simon:

Twitter: @DSSimon

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More information on Richard Pesce and Capital One:

Twitter: @rpesce

Capital One