VlogViews

To Link To Post: http://www.vlogviews.com/julieestrada

Doug Simon, President and CEO of D S Simon Productions, speaks with Julie Estrada, Media Relations Specialist for LEGOLAND Hotel, about what media relations techniques went into making for a successful grand opening of the LEGOLAND Hotel in Carlsbad, California.

Julie Estrada’s VLOG VIEWS:

“We were always giving media something that they could pull and pick from but also not bombarding them. We didn’t want them so burned out by the time we were pitching them on the grand opening.”

“Having a first hit like Good Morning America begets more media, which begets more bookings for the hotel. The day we aired on Good Morning America we had 600 bookings for the hotel within hours.”

More information on Doug Simon:

Twitter: @DSSimon

More information on Julie Estrada and LEGOLAND Hotel:

Twitter: @JEstradaEwart

LEGOLAND Hotel

To Link To Post: http://www.vlogviews.com/illinoisblasdel/

Illinois Blasdel, Principal, BCS Communications, Kansas City sits down with Doug Simon, President and CEO of D S Simon Productions,  to discuss the best practices for communicating your client’s non-branded educational messages.

More insights from Blasdel:

“Education is a huge part of this message. Finding an indirect way to communicate our client’s message through non-branded educational messages has been very successful.”

“In the digital space there is so much information out there. With all that noise out there it is even more important to have credible sources and knowing how to drive people to those sources. You need to have scientific information and information that supports the product in a very credible way.”

“We are seeing an upturn in the way the veterinarian community and pet owners are using social media to get information. It is critical, across digital and some of the traditional methods of receiving information, that we become a credible source of information.”

To Link To Post: http://www.vlogviews.com/danstohr/

Doug Simon, President and CEO of D S Simon Productions, speaks with Dan Stohr, Coordinator of Communications and Planning  for the Aerospace Industries Association, about how he was able to educate the general public and our elected leaders about the importance of the aerospace and defense industry in the wake of budget cuts through the Second to None campaign.

Dan Stohr’s VLOG VIEWS:

“The campaign was designed to enlighten folks on what the impact would be to our economy, jobs in particular. The impact of federal spending is not greatly understood and our campaign was designed to bring greater attention to what then impacts were on Main Street and in everyday life.”

“Part of the goal to reach out to folks was through social media and that was a success. We were able to increase our Facebook following by close to 2,000% up to 35,000.”

“Social media channels are good to get out the the general public as opposed to an inside the beltway crowd. It was incumbent upon us to be creative in our approach.”

More on Aerospace Industries Association:

www.aia-aerospace.org

secondtonone.org

More on Doug Simon:

@DSSimon