The Importance of the Corporate Sector and Non-Profit Sector Working Together to Produce “Champions for Good”

Tuesday, June 10th, 2014


Emily Yu, VP Marketing & Partnerships for The Case Foundation, speaks to Doug Simon at the PR News Social Media Summit about the importance of investing in people and ideas that lift up the social sector to be “champions for good.”

What Makes a “Champion of Good”

1)    As The Case Foundation motto states, “be fearless.” Don’t be afraid to fail, take risks and be bold.

2)    Work hand in hand with everyone, the corporate sector, government, non-profit, etcetera, to make an impact.

3)    Be a “champion of good” for other companies and organizations. Volunteer any skills you have that could help lead to more social responsibility.

Suggested Links:

Follow Emily Yu on Twitter

Follow The Case Foundation on Twitter

Learn More about The Case Foundation

Follow Doug Simon on Twitter

IBM’s Susan Emerick on Managing Influencer Engagement

Tuesday, June 10th, 2014


Susan Emerick, Manager of Influencer Engagement at IBM and presenter at the PR News Social Media Summit, shares with Doug Simon why marketing and communication professionals’ jobs have changed; it’s now about helping authentic, subject-matter experts manage influencer engagement.

Susan’s Advice for Managing Influencer Engagement:

1)    Anyone has a voice these days! Whether it be your employees, your customers, academics or other sectors, anyone can have a voice as long as they put focus on it and build their visibility.

2)    Start with early adapters who are comfortable building a dialogue online and relationships internally and externally, who are an authority on whatever topic is being discussed, and work with them.

3)    As a professional communicator, offer assistance to the individuals who have the expertise so they can be more visible. Help them, but don’t take away their voice.

Suggested Links:

Follow Susan Emerick on Twitter

Check out Susan’s Blog “Building a Social Brand”

Follow IBM on Twitter

Learn More about IBM

Follow Doug Simon on Twitter

Consistent Messaging and Strategy are Key to Effective Social Media Marketing

Tuesday, June 10th, 2014


After speaking at PR News Social Media Summit, Joie Healy, Senior Manager of Social Media Communications at Cisco, spoke with Doug Simon about why consistent messaging across all platforms and a solid strategy are the key to having a successful and interactive social media following for your brand.

Joie’s Top 3 Tips for your Social Media Strategy:

1)    Even if you are strategic, make sure your messaging is consistent. Change your language to accommodate each platform appropriately, but keep the message the same.

2)    Use the 6-seconds provided by Vine as a teaser to a longer series or piece of video to draw buzz around it.

3)    Bring producers and videographers onto your social media marketing team to create your own content for multimedia platforms like Instagram or Vine.

Suggested Links:

Follow Joie Healy on Twitter

Follow Cisco on Twitter

Learn More about Cisco

Follow Doug Simon on Twitter

Why you want to Target Specific Audiences with your Social Media Content

Monday, June 9th, 2014


Serena Ehrlich, Director, Social & Evolving Media at Business Wire, in conversation with Doug Simon at the PR News Social Media Summit, explains why social media messaging is more effective when creating specific content for niche audiences, as opposed to generic content for a general audience.

In Serena’s words: Why targeting specific audiences is more effective than general audiences:

- “You really have to become very, highly specific. It’s about concentric circles. It’s about creating content for very tiny, powerful audiences and letting those audiences take your content outward for you and introduce it to their audiences because content that is brand-created, but shared by a third party, is really the most influential content out there.”

- “It’s about really listening and knowing what your audience is interested in and what their paying points are. Knowing what your customers’ expectations are of your brand and creating content to help them meet their expectations in very specific, small circles is really how companies are winning.”

- “Move past your top-tier influencers and start looking at what we might consider second-tier influencers. They tend to actually have more impact on your brand. Understand what they’re sharing with their readers and what content excites those influencers, and giving them that content is what works really well.”

Suggested Links:

Follow Serena Ehrlich on Twitter

Connect with Serena Ehrlich on LinkedIn

Learn More about Business Wire

Follow Doug Simon on Twitter

News From D S Simon

Wed, 12 Mar 2014 00:00:00 EST

D S Simon Expands Digital Team

Wed, 05 Mar 2014 00:00:00 EST

D S Simon Expands Sales and Marketing Team

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