Susan Higgins Joins D S Simon as Sr. Manager, Media Relations

Monday, August 18th, 2014


Susan Higgins is the newest member of the D S Simon team! After 20 years as a freelance Media Specialist, Susan expands both D S Simon’s healthcare and media teams as Sr. Manager, Media Relations.

Susan sat down with Doug Simon, D S Simon’s President & CEO, to tell us what she has learned throughout her career and to share some tips when pitching a healthcare story.

Sue’s Tried and Tested Tips for Pitching Healthcare:

- You need to know the medical industry! You’re contacting medical producers and reporters who are almost as knowledgeable as doctors and nurses, so you need to know what’s going on with the medical and pharmaceutical world yourself.

- Know what stories your media contact has recently covered.

- Bring the  producers/reporters experts they themselves couldn’t find. Otherwise they can do the story without you.

D S Simon Launches the DSS Media Module

Tuesday, July 29th, 2014


D S Simon recently launched the DSS Media Module, which is a marketing/communications platform that delivers high-definition video content to global broadcasters as well as high-quality images, infographics, press materials and embeddable video to online sites and social outlets. It’s easily shared via a link or embedded within any web environment including an organization’s newsroom or campaign microsite. To date, content within the DSS Media Modules have reached tens of millions of people globally.

For more information visit our DSS Media Module Press Release.

Disgraced Buzzfeed’s Benny Johnson’s Next Career Move?

Monday, July 28th, 2014


NOTE: Interview does not contain plagiarized material (we think.)

Earlier this year, in this interview with Doug Simon, President & CEO of digital, social and strategic video communications firm, D S Simon, fired Buzzfeed viral politics editor, Benny Johnson, who hinted at the job he thought was better than his Buzzfeed gig (hint: it’s not a PR job).  He might want to start looking.

The Visionary Leader behind the Corporate Anniversary Forum on how to take Advantage of Company Milestones

Tuesday, June 24th, 2014


Lisa Alonge, Founder of Milestone Marketing and The Corporate Anniversary Forum, which will be taking place on September 15, 2014, speaks with Doug Simon about the importance of using corporate anniversaries to encourage organizational dialogue and promote growth within companies.

How Companies Can Use Corporate Anniversaries to their Advantage?

  1. Be reflective. Acknowledge your founding principles but stick to the 80/20 platform, focusing 80% on the future and 20% on the past.
  2. Don’t procrastinate having these anniversary discussions. There is a lot that can be learned and shared through these reflective conversations.
  3. Stimulate sales by drawing upon your legacy. Use promotions that feature the anniversary year to highlight this legacy.

Suggested Links:

Connect With Lisa Alonge on Linkedin

Follow Lisa Alonge on Twitter

Learn More about Milestone Marketing and The Corporate Anniversary Forum

Follow Doug Simon on Twitter

News From D S Simon

Wed, 12 Mar 2014 00:00:00 EST

D S Simon Expands Digital Team

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