Mark Weiner, CEO of PRIME Research

Monday, November 7th, 2011

To Link to Post: http://bit.ly/tbMads

Mark Weiner Provides highlights of the IABC Measurement Conference and looks at how research can be used most effective as a business tool.


Some of Mark’s VlogViews:

“One of the great myths is that research and evaluation of the type you are describing has to be sophisticated, too complicated, too expensive, and it’s not the case. The tools are not particularly new. It’s just that technology democratizes those tools in ways that make them more accessible and more affordable.”

“What you heard during the speeches are communicators who are integrating media data which is kind of a traditional measure of public relations with attitudinal research to create what I would call 1 + 1= 3 equations.”

“Researchers are creating something bigger than the component parts and the way they are doing that is by conducting surveys, conducting media analysis, integrating the data to become even more prescriptive to see not just that the message appeared, or that people’s opinions shifted, but the interrelationship between attitude and content consumption.”

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Wall Street Journal Editor’s Presidential Debate Initiative Gets Boost from D S Simon Productions

Tuesday, November 1st, 2011

To Link To Post: http://bit.ly/spm6D3

In response to Wall Street Journal Deputy Editor, Editorial Page, Daniel Henninger’s request for a more “presidential” debate process, http://on.wsj.com/sBViTr, D S Simon Productions, a broadcast production and integrated video marketing firm, has offered its New York City HD studio to the Journal and GOP candidates for free.


Dear Mr. Henninger,

We’re offering our D S Simon Productions HD Broadcast studio in New York City to the Wall Street Journal for free to hold the type of intimate debate that you advocate in your Wonder Land piece, “Our Un-Presidential Debates.” I too share your concern that the process is preventing a discussion of the most serious of issues and distancing the American Public from the important criteria that can lead to an informed decision. We want to help.

We’ll provide three HD cameras, all lighting, all audio, all crew and personnel, incoming questions via phone or skype and live transmission via satellite and internet.

We look forward to working with you on this important initiative,

Douglas Simon

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Anthony Romeo of PopTent on Getting Your Online Video Messages Heard

Monday, October 31st, 2011

To Link to Post: http://bit.ly/vkEhT6

Jamie Claudio of D S Simon Productions interviews Tony Romeo, SVP of Client Relations for PopTent, at the PRSA-NY workshop “Successfully Incorporating Online Video into Your Public Relations Campaigns.” Tony offers great advice on getting your video message heard on the web and offers tools to accomplish those initiatives.


Some of Tony’s VlogViews:
“PopTent is a community of about 40,000, now, independent filmmakers. It ranges from people who have small video production houses, boutique production houses, all the way down to bar mitzvah and wedding videographers. It’s essentially a group of independent freelancers that are trying to build commercial careers. What’s great about it for PR agencies is, I know PR agencies are trying to find ways to reach out and engage with consumers; they’re being asked to penetrate the social media space. What PopTent offers is a way to tap into an enormous range of creative talent.”

“Crowdsourcing is a term that is starting to gain in prominence but it essentially means that you’re taking a task that normally you would’ve fulfilled in house or perhaps sourced to your closely knit agency; in this case you are outsourcing to a larger group, a crowd. Usually that crowd is defined, as is the case with PopTent, of people with a particular talent.”

“Consumers are evolving now. I spent many of my years of my life doing marketing and actually teaching marketing. What we find is that the old ways, the old TV commercials from the 50’s, etcetera, worked fine in that generation. We have a generation that has become hardened and in some sense immune to some of the old style messages. PR agencies, particularly, are in the forefront of trying to find new ways to engage with consumers.”

Website: www.poptentmedia.com
PopTent on Twitter

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Mark Rotblat of TubeMogul Presents at PRSA-NY Online Video Workshop

Monday, October 31st, 2011

To Link To Post: http://bit.ly/ui2Wye

Jamie Claudio of D S Simon Productions caught up with Mark Rotblat, VP of Sales, West, for TubeMogul after his presentation at the PRSA-NY workshop, Successfully Integrating Online Video into You Public Relations Campaigns. Mark shares his take on paid media and why it’s no longer seen as earned media’s evil twin.


Some of Mark’s VlogViews:
“With online video and social media there is just such an overlap between what’s paid and what’s earned and what’s owned. Pretty much every successful online video campaign has a paid component to it. You can drive the organic results, organic search results, so that more video views that are earned can occur. It can drive SEO benefit and it can drive sharing, all of which is part of that earned component. So paid media drives earned in many cases.”

“If you just have owned media, video on your own site, then you struggle with the fact of getting people to your site to watch your content and learn you story. If you just have social media, you have the same thing. Paid media can drive to your earned and to your owned. As well, earned can drive back to your website and your owned media.”

“Most people might believe the shorter (the video) the better in terms of getting completion rates whereas on the creative side, people want the longest amount to tell their story. What we found is that the sweet spot has been between 60 and 90 seconds in terms of greatest completion rate and so really, full engagement. When you start to get above two minutes you start to see pretty big drop offs online.”

Website: www.tubemogul.com
TubeMogul on Twitter
Mark on Twitter

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