Pam Becker, Manager, Brand Public Relations for General Mills

Pam Becker from General Mills discusses the strategy for promoting the company’s Gluten Free products. Recorded at Editor Showcase: Health & Nutrition.

Some of Pam’s VlogViews:

“(Meeting with media) is much harder than it used to. Staffs are being cut and they have more work on their plate then they used to.”

“We are doing more and more video not so much for broadcast but to embed in websites and in messages that we are sending out.”

*Disclosure: D S Simon will be presenting on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Editor Showcase: Health and Nutrition Series

Pam Becker

Jacqui Stafford

Erin Henry

Lindsey Benjamin

Jennifer Eastman

Michelle Metter

This entry was posted on Monday, February 8th, 2010 at and is filed under Health & Wellness, Journalism / Media Industry, PR Tips and Tools. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Affiliatesrating says:

I really like your blog and i really appreciate the excellent quality content you are posting here for free for your online readers. Can you tell us which blog platform you are using?

Hey There. I found your blog using msn. This is a very well written article. I will be sure to bookmark it and return to read more of your useful information. Thanks for the post. I will certainly return.

VlogViews