Paula Berg, Manager of Emerging Media at Southwest Airlines, discusses what it takes to start an award-winning corporate blog. Recorded at PR News’ Digital PR Next Practices Summit.
Some of Paula’s VlogViews:
“While the cost of entry [starting a blog] can be low, it can be a very large time commitment. Today, two years later, it’s sort of like breathing for me. It’s part of my everyday life, but two years ago it really knocked me on my tail for several months.”
“Bloggers and the mainstream media are viewed on equal territory. We know we have our mainstream media. A lot of mainstream media is blogging now. And then we have this other group of people who are sort of airline experts that are becoming more prominent in the online sphere. We treat them just like we would treat any other reporter or any other customer.”
Blog Southwest
Southwest Airlines
Search Terms: Paula Berg, Southwest Airlines, Blog Southwest, PR News, PR News’ Digital PR Next Practices Summit, Public Relations
PR News’ Digital PR Next Practices Summit Series:
Jennifer Martin Steven Haft
