Peter Hopkins, CEO & Co-Founder of Big Think discusses his unique approach to web content distribution with Eric Wright, SVP of Marketing and Business Development at D S Simon Productions. Recorded at the Publicity Club of New York’s Luncheon Panel, “The Rise of Digital Video: All TV is Not on TV.”
Some of Peter’s VlogViews:
“The web is all about context. It’s not about making people who aren’t interested watch your stuff, it’s about getting people who are interested or might be interested in those places in which they inhabit.”
“The internet is an inherently public relations driven enterprise. Everyone is promoting themselves from the individual up to the Mega Corporation. And so there is all these new outlets to do that…Stay up to date on the different ways that people are using now to distribute, and understand the pros and cons of each of the mechanisms.”
“Find the interesting voices. Find the people who are doing good things in your company and bring them up and let them communicate.”
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