Ken Makovsky, Founder and President of Makovsky and Co., discusses the changing landscape of public relations and how agencies should respond to those changes.
Some of Ken’s VlogViews:
“The word ‘spin’ is going to disappear from the vocabulary of Americans in the near future… I have always hated that word because it has an implication of falsehoods, it’s misleading, it’s slick. We’re in an era coming out of this economic crisis where trust needs to be rebuilt with out financial institutions, with our government, with many businesses, with our banks.”
“[After this election] we are going to have [environmental] federal regulations. And I don’t think these companies are going to have a choice; so at a minimum, one thing they could be doing at this time is educating their employees about what is going to come and that doesn’t take a lot of money.”
“Everybody’s going green. I think that all client programs or nearly all client programs in some way are going to need to communicate that.”
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