Peter Shankman, CEO of the Geek Factory and the founder of HARO (Help a Reporter Out), discusses how PR practitioners can grow and stay relevant. Recorded at PR News’ Platinum PR awards.
Some of Peter’s VlogViews:
“Press releases are going to die. I think the only reason they are going to stay alive is that they are required by the SEC. I don’t believe that a press release within three to five years will be a viable option for disseminating your news.”
“If you’re not transparent and you’re not truthful with what you are doing in the beginning, you’re going to get caught.”
“In the end, the concept of me me me me me me is starting to go away. What used to be about what can you give me, has really turned into how can I help you?”
The Geek Factory
HARO (Help a Reporter Out)
Search Terms: The Geek Factory, HARO, Help a Reporter Out, Public Relations, Peter Shankman, PR News, PR News’ Platinum PR Awards
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