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Rachelle and Jessica discusses their 2010 PR strategy at the Editor Showcase: Health and Nutrition.
Some of Rachelle and Jessica’s VlogViews:
“We are reaching out to fitness professionals and also to consumers…. trying to provide them with sound scientific information about health and fitness…”
[Regarding providing info to journalists] “Sound research in there that is done through local Universities and throughout the country and being able to site those references also being able to work with a variety of experts within the industry from registered dietitians to medical professionals and being able to showcase their information that ACE has and for the public..”
*Disclosure: D S Simon will be presenting on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.
Editor Showcase: Health and Nutrition Series
Pam Becker
Jacqui Stafford
Erin Henry
Lindsey Benjamin
Jennifer Eastman
Rachelle Deal & Jessica Matthews
Michelle Metter
