Richard Laermer, Owner of RLM PR and author of 2011:Trendspotting For The Next Decade, discusses the future of PR and how communicators can adapt to those changes.
Some of Richard’s VlogViews:
“Responsibility has a lot to do with the way people communicate. And PR people, just like most service people in the last few years of instant messages and texting and all the things we all do, have gotten off of communicating. Now we’re not communicating, now we’re just sending things.”
“We who are in PR tend to do a disservice to ourselves. We tend to speak a lot in these sloganistic terms. Lots of statements, lots of things that we don’t actually say to people. The average consumer that we are talking to, or the average business that we are communicating with…they understand that they’re being thrust upon and we as communicators have to take a step back and say, “how can we say something that just says it?”
“Look at the President. If he has taught us one thing, it’s no drama. And if we can learn from that right now and use that as our motto, we’re all going be ok.”
RLM PR
Bad Pitch Blog
2011: Trendspotting for the Next Decade
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