Rick Wion on the Value of Thinking Inside the Box

To link to post: http://bit.ly/VCP2d

Rick Wion, Vice President of Interactive Media at GolinHarris worked with McNeil Pharmaceuticals to develop their two ADHD Social Media sites: ADHDMoms and ADHDAllies. He talked about how to work within the regulatory environment at the BDI Social Communications Healthcare Conference.

“We setup a triage process for setting up comment approvals. When a comment goes in, a notification goes out via email to wait to be reviewed and then it goes through the AE [adverse even] reporting procedure. The AE team looks at it to see if it is an AE? If not then it goes to legal and regulatory for review and finally to the person who is in charge of AE’s page who flips a button to turn it live.”

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