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Robert Halper, Director of Corporate Video for Johnson & Johnson, discusses the great leap of faith that his pharma company has initiated: the engagement of social media through a YouTube channel. Recorded at the Business Development Institute’s Web Video Leadership Forum on February 24th, 2009.
Some of Roberts’s VlogViews:
“With any social media, you’re looking to be open, transparent, informative and personal. It’s all about relationships, whether it’s a blog or a YouTube channel or a twitter. One of the interesting things about it is that we do open it to comments….I find that one of the most satisfying parts is how people react to the videos.”
“We have a ‘Real Moms’ playlist…Those are the stars I’m really interested in…Real user generated content by people who just want to get the word out about what they’re doing. So I found that to be an interesting development and something we want to continue.”
“We’re casting a very wide net. Whoever is interested in this stuff is our audience.”
Search terms: Robert Halper, Johnson & Johnson, web video, BDI, Business Development Institute, social media, pharma
