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Sally Susman, Senior Vice President and Chief Communications Officer for Pfizer, discusses some of the challenges Pharma is facing. Recorded at the ExL Pharma Communications Conference at Pfizer’s World Headquarters.
Some of Sally’s Vlog Views:
“At Pfizer we have a three point plan. The first point is to talk less about what we do and more about how we do it. Number two is we want to talk about what we’re for and not what we’re against. The third point is really old fashioned but it is something I truly believe in, and that is authentic storytelling…I don’t believe we can change the Pharma story through facts and figures, but that we will replace the old stories by writing new ones.”
Follow Pfizer on twitter: @pfizer_news.com
The ExL Pharma Communications Conference Series:
Julie Zawisza, FDA
Sally Susman, Pfizer
John Bell, Ogilvy
Eric Obenzinger, Google
Tags: Communications, Pfizer, Sally Susman
