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Douglas Simon, President and CEO of D S Simon Productions, spoke with Sarah Evans, founder of Sevans Strategy and leading thinker on integrating social media and public relations to achieve business objectives and social good. The interview took place at the PR News Digital PR Next Practices Summit, where Sarah was the keynote speaker.
Some of Sarah’s VlogViews:
“What I think is actually next is not big and sexy like the next Twitter or Facebook, it’s about bringing focus and structure to what we as PR people are actually doing.”
“One (approach) that I really like is hijacking a conversation; finding an opportunity that already exists online, maybe where there’s a lot of people congregating around a topic, and doing your own one off of that.”
“You have to create a space where people are comfortable talking about themselves. We’ve seen social networks become so popular because people can tell their own stories and share their own identities.”
“Dedicate your time and attention to wanting to build meaningful relationships for a brand, a person, an event, a topic, a cause.”
Links:
WEBSITE: www.sevansstrategy.com
TWITTER: www.twitter.com/PRsarahevans
BLOG: www.PRsarahevans.com
