Geoff Ramsey discusses the importance of engaging in new media tools, as well as what changes we can expect in the delivery of advertising messages online.
Some of Geoff’s VlogViews:
“Test. Test. Test…You can read all the research you want…but at the end of the day, if you don’t try [new media] stuff yourself, you’re going to be behind the curve.”
“Whether you’re appealing to a younger demographic…or an older demographic, across the board people are watching video online, whether that’s a Youtube video or they’re going to Hulu or watching it on CNN.com…80% of Internet users are watching video on a regular basis, today. You can’t ignore that.”
“This whole pre-roll thing…will not be in the discussion in three years, because that’s the old model -“ the interruption/disruption model…That’s not going to cut it anymore…The advertising has to become part and parcel with the content that people came to see.”
Mad Men Make the Case for PR
To link to post: http://bit.ly/93ph4J
Minor plot spoiler alert: In his commentary on the Mad Men season premiere, Douglas Simon, President & CEO, D S Simon Productions looks at the surprising role of PR as portrayed on the hit show for brand building and moving product.
Some of Doug’s Vlog Views:
You don’t see Sterling Cooper Draper Price promoting itself through advertising. They used PR.
The funniest part of the show was when Peggy shared the news that after the success of their “stunt,” the client was increasing its advertising spend. Why?
In episode two, will Don be giving Harold Burson or Howard Rubenstein a call?
Tags: Advertising, Corporate Communications, Internet Marketing, marketing, Online Newsrooms, PR, Public Relations, Social Media
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