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Doug Simon, President and CEO of D S Simon Productions, shares his 2011 predictions for the PR and Communications Industry.

Doug’s Predictions:

“If you’re a card carrying member of the Public Relations Society of America and are only interested in my predictions in this space, here they are: I think we’re going to continue to see the transition of senior executives from the advertising world to Public Relations because that’s where authentic communications is happening. You can’t just buy your way on and reach consumers anymore. It’s become much more of an opt-in culture. We’re also going to see agencies grow but I think a big change is corporate communicators are going to look to hire specific organizations on a project basis and most of this is going to relate to not only content creation but also distribution, especially to social media. In the broadcast PR space I think we’re going to see the increased popularity of Internet Media Tours, Viral Video media placement and Internet Interview Tours to reach key audiences that in some cases are self-selected because the blogs and website that would take the content would only be interested in your story if they know their readers and viewers are. Two predictions specific to D S Simon Productions, I think we’re going to see continued growth as we celebrate our 25th anniversary year and we’ll be moving to a larger office space. Hope your wishes and predictions come true for 2011.”

Website: www.dssimon.com