Posts Tagged ‘Agency Relationships’

Julie Winskie of Porter Novelli on Delivering Results in a Digital World

Tuesday, August 16th, 2011

To Link To Post:

Porter Novelli Launches Real-Time Monitoring Service

Doug Simon, President & CEO of D S Simon Productions, spoke with Julie Winskie, Global President, Clients for Porter Novelli on how agencies are evolving in today’s every changing media environment.

Some of Julie’s VlogViews:

“It’s a significantly changed landscape out there and it’s all due to the digital explosion. It’s creating huge challenges but also huge opportunities. A couple of trends in terms of how we see evolving working with clients and how we see agency relationships evolving and it starts with a shift from monitoring to meaning.”

“What we see happening now and in the near future is a return back to what you essentially use agencies and outside council for, which, is what we do best, is council. It’s providing the analytical overlay to the data. It’s the context, the analysis.”

“It’s about the real-time information but it’s also about the real-time context as well.”


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