Barbara Pierce, PR director of worldwide brand marketing and communications for Eastman Kodak, discusses how her company used social media to respond to an error in the Wall Street Journal. Recorded at the IPREX Reputation Management Panel, hosted by Ken Makovsky, Founder and President of Makovsky and Co.
“We’re finding that online has been able to help us manage our reputation…Between the story running and hitting the paper on Feb. 5th to Feb 6th when it ran the correction, we had several twitters out via our own twitter feed which goes out to the industry. We had Antonio Perez himself flying back from the investor meeting get into our studios and tape a video for our customers that went up on Youtube and our Facebook page. We distributed the link all of our customers and all of our sales reps. We had industry analysts…they were doing blogs…directly refuting, calling out the Wall Street Journal [for its mistake.]”
Reputation Management Series:
Ray Kerins
Harvey Greisman
Michael McDougall
Carl Folta
Barbara Pierce
Stephen Dishart
Gary Sheffer
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