Sue Bohle, PR Industry Top 50 Thought Leader and President and Chief Strategist of The Bohle Company, discusses the changes in what PR agencies will be asked to deliver.
Some of Sue’s VlogViews:
“I have clients now that are saying ‘I don’t care about print, I don’t care about magazines. What I care about is that online buyer, because that’s the power. That’s who is going to buy my products and I want you to get to that person.’ So we’re finding that in our budget and in our planning, we just focus on the internet and sites where they need, and we look at the target audience and really narrow that to people that are going to click through to that site and make that action that the client wants.”
“One good hit on the internet can be much more than all of the dozens of other small sites or print or other kinds of mediums for that client.”
“The most important thing is to look at the whole media span that you can deliver and decide where it’s going to be most effective. And we’re being asked more and more to do things on the internet. And that means we’re having to deliver not only a clip, but we deliver maybe a link from the media that’s writing about it, back to the clients website, or a link that will deliver them traffic.”
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