Dawn Wilcox, General Manager of the Los Angeles Office of Allison & Partners, discusses how companies can find the right non-profit to partner with and make the most of the relationship.
Some of Dawn’s VlogViews:
“Charities are thrilled to get the call that a corporation is interested in them. We take them through a process, not unlike where we just took the corporation through, where we do a full external audit with them to make sure the people they reach and work with would be a good fit for this corporation. Are they financially sound? Do they have a strong board of directors? And really looking at assets that they can give the corporation in return for this partnership.”
“We tend to get pretty excited when we see non-profits in that [social media] space. Because we know that there resources are typically focused on the program service that they’re offering or the research that they’re funding. So it is an extra step for them to be at the forefront, out in social media. The ones we’ve seen that use it and use it well, really understand their audience and they know where they are and how to reach them.”
Social Media Links