Phil Mooney, Chief Archivist for Coca-Cola, discusses how he is using social media to achieve his communications goals through his blog, Coca-Cola Conversations.
Some of Phil’s VlogViews:
“[When starting the blog] we started to build on what already existed, one hundred and twenty three years worth of rich history. There is an incredible fan base out there already who love Coca-Cola history, love the brand. So it seemed to be a logical place for us to go.”
“We’ve got a variety of different kinds of posts, on historical events, packaging intros, great events in history, we do video posts as well…historical pieces of the archives, as well as behind the scenes interviews.”
“What I can say after a year in this is that it has worked really well for us. We’ve got about 5,000 people coming to the site each day…We see that audience growing…It’s just a fun place to go to get a little bit of pop culture and a little bit of history.”
Social Media Links