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Douglas Simon, President & CEO of D S Simon Productions spoke with Brian Halligan Co-Founder and CEO of HubSpot about the future of PR changing communications landscape. This interview took place at the April PRSA Boston meeting, Social Media: Now Ready for Prime Time.
Some of Brian’s VlogViews:
“Traditionally journalists needed PR people to feed them stories. Now they don’t. They have Google Alerts so they don’t need to be spoon fed.”
“PR Agencies need to move into the marketing transformation business.”
“Today it’s really a winner take all environment (for businesses). The Internet pulls one player up and everyone else”
“The model of traditional marketing is broken as people are getting better and better at blocking it out.”
LINKS:
www.hubspot.com
www.websitegrader.com
www.twitter.com/bhalligan
Social Media Links