Using Video to Help the PR Community Adapt to Changing Times
This is the video blog of Douglas Simon, Persident & CEO of D S Simon Productions Inc.
To link to post: http://bit.ly/VEU0B
Julie Zawisza, Director of Communications for the FDA’s center for Drug Evaluation and Research, discusses the FDA’s communications enhancement, reputation management and transparency.
Some of Julie’s VlogViews:
“What the agency does well is generate information. If nothing else, we’re a scientific agency that generates scientific data. It’s not hard to put that information out. What is more difficult and challenging is to provide context and meaning to it.”
The FDA’s Guide for Presenting Risk Information in Prescription Drug and Medical Device Promotion
The ExL Pharma Communications Conference Series:
Julie Zawisza, FDA
Sally Susman, Pfizer
John Bell, Ogilvy
Eric Obenzinger, Google
To link to post: http://bit.ly/dQS56
Sally Susman, Senior Vice President and Chief Communications Officer for Pfizer, discusses some of the challenges Pharma is facing. Recorded at the ExL Pharma Communications Conference at Pfizer’s World Headquarters.
Some of Sally’s Vlog Views:
“At Pfizer we have a three point plan. The first point is to talk less about what we do and more about how we do it. Number two is we want to talk about what we’re for and not what we’re against. The third point is really old fashioned but it is something I truly believe in, and that is authentic storytelling…I don’t believe we can change the Pharma story through facts and figures, but that we will replace the old stories by writing new ones.”
Follow Pfizer on twitter: @pfizer_news.com
The ExL Pharma Communications Conference Series:
Julie Zawisza, FDA
Sally Susman, Pfizer
John Bell, Ogilvy
Eric Obenzinger, Google
Has the New York Times Become The Daily Show and Obama’s Communication Woes
To link to post: http://bit.ly/4g8nq
The unintended irony on The NY Times front page as they quote a demonstrator without fact checking the accuracy of his “You are trampling the constitution” claim. Ironically, the article next to it was about government officials trampling on the constitution.
Also, Obama’s communications mistake on Healthcare: Re-fighting the battle of ’94, a common mistake that, for example, derailed the Mets season.
Tags: Communications, Daily Show, Healthcare, Karl Rove, Media, New York Times
Posted in Doug's Commentaries, Government & Politics, Health & Wellness, Journalism / Media Industry, PR Tips and Tools, Social Media | No Comments »