Posts Tagged ‘Communications’

Pete Codella of Codella Marketing

Wednesday, September 22nd, 2010

To link to post: http://bit.ly/boJNKE

Douglas Simon President & CEO of D S Simon Productions skyped with Pete Codella about the importance of Digital PR and tips on how a CEO or spokesperson can get their message across to the public effectively. Doug and Pete will be speaking together at the PR News Digital PR Next Practices Summit on October 6th, 2010 at the Grand Hyatt in NYC.

Some of Pete’s VlogViews:
“The whole term Digital PR to me means sharing key messages with key publics using technology, and there’s really not a better way to do it than video.”

“It’s the perfect platform for having someone do a demo of a new product, just to introduce and have a background and show the human side of a company, something that you can’t really do in a written press release.”
“I think the video needs to share pertinent facts, important information that people need to know that traditional broadcasting may gloss over or not cover completely.”

“I think video can be a key component in a crisis situation to share those key messages and the important facts that you’ve got to get out there and that you need people to know. Keep it short and brief and get to the point and share the information that’s most pertinent.”

“If a CEO or spokesperson is hesitant about talking in a video, you work with them, you coach them…perfect practice makes perfect.”

Links:
petecodella.com
twitter.com/codella
codellamarketing.com
prnewsonline.com/resources/digitalprsummit2010.html

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Posted in CEO Interviews, Journalism / Media Industry, PR Tips and Tools, Social Media | No Comments »

Jason Sadler – What has wearing a t-shirt done for you?

Tuesday, May 18th, 2010

To link to post: http://bit.ly/cjqPFM

Douglas Simon, president and CEO of D S Simon Productions spoke with Jason Sadler from IWearYourShirt.com about online video and the significance it has on the new ways companies and organizations are promoting their products and services. Jason Sadler will be wearing the D S SIMON Productions T-Shirt on May 19th. Don’t forget to follow us on the website, facebook or twitter. Please email shirt@dssimon.com for more info.


Some of Jason’s VlogViews:
“Every day I get paid to wear a t-shirt.”

“It’s content creation, that’s what you’re getting and that’s what you’re paying for. You can have an agency create your youtube video for you. But I’ve got an audience of almost 22,000 people on twitter that watch these things [videos], almost 5,000 friends on facebook, about 6,000 unique views to iwearyourshirt.com a day.”

“It’s all these different audiences plus the live video we are about to hit 1 million online total views on the show so everyday there are lots of eyeballs and the reach has grown so significantly since I started with 200 friends on facebook.”

Some of Doug’s VlogViews:
“We create content and distribute it to media primarily through video production, Satellite Media Tours, Radio Media Tours, and Internet Media Tours.”

“Everyone and every organization is getting into the content creation business, it used to be that there was a narrow channel of news media that controlled the outflow, now, organizations that are smarter create the content themselves and then using social media to distribute it out and make it available to those who want to opt in.”

Links:
www.iwearyourshirt.com
@iwearyourshirt
@yourfriendevan
shirt@dssimon.com
www.dssimon.com

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Posted in Broadcast PR, CEO Interviews, PR Tips and Tools, Social Media | No Comments »

Paul Gillin – Closing the Trust Gap After the Media Collapse

Tuesday, May 4th, 2010

To link to post: http://bit.ly/9xYdpB

Douglas Simon, President & CEO of D S Simon Productions spoke with Paul Gillin, author of The New Influencers, about the media collapse, closing the trust gap and whether a Starbucks employee should advise someone to buy Dunkin Donuts. This interview took place at the April PRSA Boston meeting, Social Media: Now Ready for Prime Time.


Some of Paul’s VlogViews:
“The collapse of media is going to create chaos in the areas of trust because we won’t have those trusted institutions.”

“Businesses have the ability to fill that gap by creating custom content tint their areas of expertise.”

“One of the problems is, we don’t deputize our employees to give the best advice we deputize them to sell our products. We are learning that trust is about giving the best advice.”

Links:
http://www.twitter.com/pgillin
http://www.gillin.com/

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Posted in Journalism / Media Industry, PR Tips and Tools, Social Media | No Comments »

Larry Weber – The 2nd Inning of the Social Media Revolution

Tuesday, May 4th, 2010

To link to post: http://bit.ly/dAKPhJ

Douglas Simon, President & CEO of D S Simon Productions spoke with the very tall Larry Weber, Author of Sticks and Stones, Chairman of W2, Racepoint Group and founder of Weber Shandwick about what’s holding us back in social media. This interview took place at the April PRSA Boston meeting, Social Media: Now Ready for Prime Time.



Some of Larry’s VlogViews:
“Social Media is going to have more societal impact on the globe than television has by 2015.”

“The definition of marketing is the influence of opinion through content; so hire some of those 50,000 journalists for your company.”

Links:
http://www.twitter.com/thelarryweber
http://racepointgroup.com

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Posted in CEO Interviews, PR Tips and Tools, Social Media | No Comments »

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