Posts Tagged ‘Corporate Communications’

TJ Walker, leading media trainer, speaking expert and author of the #1 national best seller, “TJ Walker’s Secret to Foolproof Presentations”, on President Obama’s 2011 State of the Union Address

Friday, January 28th, 2011

To Link To Post: http://bit.ly/fpyvOB

Doug Simon, President and CEO of D S Simon Productions, spoke with TJ Walker on his thoughts on the 2011 State of the Union Address after Doug and TJ completed a one hour live discussion on the topic hosted by CommPro.biz.


Some of TJ’s VlogViews:

“For technical aspects of his (President Obama) delivery, fantastic, I give him an A+. His ability to read a teleprompter, which is by the way not an easy thing, is without question. He is very, very strong, his delivery is good, he uses full range of his voice, there is the emotion, the hands are moving, the face is moving; huge, huge improvement over George Bush, Jimmy Carter, not being partisan here today. He (President Obama) is simply a much better speaker than most. He’s more in the league of Ronald Reagan or Bill Clinton. So when people look at him in terms of Head of State, I think he really solidified his reputation as someone people can point to and say, ‘I’m proud of him as a leader of our country.’”

“He is trying to make himself more popular and advance support for his legislative initiative and his policies and his philosophy. It’s important for people to realize all presidents feel that they are constantly attacked by the media and vilified and caricatured. This administration is no different.”

“There were very few magical phrases. One area where I would fault him is he and his staff don’t quite have that ear for the magical phrase that really resonates and stays with you, the way Ronald Reagan often did. He certainly had no clunkers; you didn’t hear things where you think, ‘I can’t believe he said that’ so it was consistent good level but not great level.”

www.tjwalker.com or http://www.mediatrainingworldwide.com/

Some excerpts from the live discussion:

President Obama and the Power of Soundbites: http://www.youtube.com/watch?v=hkqYpNkBGNM

President Obama Shows the Proper Way to Use Stories During a Speech: http://www.youtube.com/watch?v=0yTRDT-ZoMw

Bob Notenmeier, Clinical Professor of Public Relations and Corporate Communications at New York University, on the 2011 State of the Union Address

Friday, January 28th, 2011

To Link To Post: http://bit.ly/fMoVz8

Doug Simon, President and CEO of D S Simon Productions, spoke with Bob Notenmeier, Clinical Professor of Public Relations and Corporate Communications at NYU, after their live online discussion on the 2011 State of the Union Address hosted by CommPro.biz. Bob shares his main takeaways from the President’s speech.



Some of Bob’s VlogViews:

“From a speech writing standpoint there wasn’t really any memorable phrase, there wasn’t any memorable language. That may have been deliberate. He (President Obama) didn’t really want to antagonize everybody, especially during this era of the bipartisanship that we’ve just come through; the shooting in Tucson, the repeal of the healthcare bill. He’s setting the stage for a positive attitude and a positive atmosphere so let’s go forward from here and let’s cut out some of the distress that’s been going on. That said, I think it would have been more effective if he has some kind of memorable language there.”

“Many people really felt it was too long, it was boring and they actually did turn it off. I think that tells us something from a speech writing standpoint. Even though he had the Congress in mind as the audience, and the American people, somewhere along the line, at least anecdotally in New York, he apparently disconnected with the American people or at least the New York audience from what I can tell.”

http://www.scps.nyu.edu/prcc

3D TV SMT for CEA at ESPN Recalls My NBC days

Monday, September 13th, 2010

To link to post: http://bit.ly/ciuLhi

An acronym binge after an ESPN visit raises the question of whether communicators should be going low quality in distributing video to key publics.


I don’t usually have four HD camera, a jib and an ESPN studio and production team for an SMT, but I did for a tour for our client, the Consumer Electronics Association and it’s 3D Demo Days Promotion, where people can go to local electronics stores and sample 3D TV including the Ohio State vs. Miami game during September 10-12, 2010.

Visiting the technology palace that is ESPN made me recall my works at NBC Sports in 1981 when I was on a phone conference call with the stadiums to get score updates so we would have the latest information for viewers. Needless to say, times have changed.

Flips cams. Phone cams. MP3 player cams. It’s made it easy for PR folds to capture and share content, but are we losing out when we give up quality?

For more information on CEA 3D Demo Days visit www.digitaltips.org

For more information on ESPN 3D TV programming visit http://espn.go.com/3d/

Lewis Goldberg, Managing Partner at KCSA Strategic Communications

Wednesday, August 11th, 2010

To Link To Post: http://bit.ly/9dzOJd

Douglas Simon President & CEO of D S Simon Productions had a conversation with Lewis about “The End of Public Relations” and it’s transition to “Strategic Communications.”


Some of Lewis’s VlogViews:

“There’s no such thing as public relations, there’s only communications.”

“Public relations, marketing and investor relations have all have melded into one discipline, which is effective strategic communications.”

“For consumer facing products and services, I think it needs to be much more of an open dialogue.”

“It’s not answering the question that the client asks in the way they expect it, it’s answering the question the client asks that actively accomplishes the goal they have laid out for themselves.”

http://www.kcsa.com/

http://twitter.com/KCSA_Comms