To link to post: http://bit.ly/bxEZ4N
Douglas Simon President & CEO of D S Simon Productions had a conversation with Leslie Sobon, corporate vice president, product marketing at AMD from a recent Satellite Media Tour for Back to School tips for women.
Some of Leslie’s VlogViews:
“It’s really about what women look for in a PC. We don’t want to be special marketed. We don’t need “pink” marketing. That we do really know what we want in a PC we want it easy to use not because we’re illiterate but because we are busy”
“This first blog is about what to look for in Back to School. So I talk about what women want but then I give a handful of choices of some really good notebook computers if you are really looking to buy a PC for your kid.”
“I really want it to be my voice… and I want to write it.”
other Links:
AMD Back to School Blog
Mad Men Make the Case for PR
To link to post: http://bit.ly/93ph4J
Minor plot spoiler alert: In his commentary on the Mad Men season premiere, Douglas Simon, President & CEO, D S Simon Productions looks at the surprising role of PR as portrayed on the hit show for brand building and moving product.
Some of Doug’s Vlog Views:
You don’t see Sterling Cooper Draper Price promoting itself through advertising. They used PR.
The funniest part of the show was when Peggy shared the news that after the success of their “stunt,” the client was increasing its advertising spend. Why?
In episode two, will Don be giving Harold Burson or Howard Rubenstein a call?
Tags: Advertising, Corporate Communications, Internet Marketing, marketing, Online Newsrooms, PR, Public Relations, Social Media
Posted in Doug's Commentaries, Journalism / Media Industry | 1 Comment »