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Douglas Simon President & CEO of D S Simon Productions had a conversation with Peter Land, Senior Vice President of Communications for PepsiCo Beverages Americas (PBA) about how the changes in media consumption change his role. Peter is a keynote presenter at Bulldog Media Relations Summit in NYC June 28th.
Some of Peter’s Vlog Views:
“What we do at PepsiCo is we have a model where we put a circle around everything we do, knowing there are multiple stakeholders… It’s not just the consumer although, obviously, it’s our most critical audience”
“We have turned over control of a couple of brands (to the public) and Mountain Dew is one example: The fans of Mountain Dew (Dewmocracy) came up with the packaging, advertising campaign, the taste profile and they said to us we like this best so will you make an SKU# of this and we did”
D Simon Productions has partnered with the Bulldog Media Relations Summit which is being held June 28 and 29th in NYC. For detailed information on keynote speakers and round tables or to attend the conference live in NYC or virtually online please go to http://www.infocomgroup.net/mrs2010/ or contact AimeeA@dssimon.com at D S Simon Productions for more info.
Other Links:
www.pepsico.com
www.twitter.com/pepsico
Lewis Goldberg, Managing Partner at KCSA Strategic Communications
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Douglas Simon President & CEO of D S Simon Productions had a conversation with Lewis about “The End of Public Relations” and it’s transition to “Strategic Communications.”
Some of Lewis’s VlogViews:
“There’s no such thing as public relations, there’s only communications.”
“Public relations, marketing and investor relations have all have melded into one discipline, which is effective strategic communications.”
“For consumer facing products and services, I think it needs to be much more of an open dialogue.”
“It’s not answering the question that the client asks in the way they expect it, it’s answering the question the client asks that actively accomplishes the goal they have laid out for themselves.”
http://www.kcsa.com/
http://twitter.com/KCSA_Comms
Tags: Corporate Communications, Corporate Social Responsibility, CSR, marketing, PR, Public Relations
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