Posts Tagged ‘Digital Media’

Seeking Out Colbert for the #lastword Campaign Created by Tom Martin

Monday, September 26th, 2011

To Link To Post: http://bit.ly/opCXFt

Doug Simon, President & CEO of D S Simon Productions, spoke with Tom Martin, founder of Converse Digital, about his #lastword campaign, part of the Emma-sponsored Talking with Tom blog. After 31 days of his followers voting on who they think should get the last word, Tom is now seeking out Stephen Colbert using social media only to feature him as the last interview in the series to answer what is next for digital media.


Some of Tom’s VlogViews:

“There are a lot of people talking about mobile; not just in terms of phones but in terms of tablets, iPads and such and how that is fundamentally altering and will alter people’s behavior in terms of how they interface with social media and information.”

“Brands can go to market and not necessarily rely on media to carry their message but they can actually create their own news, their own messages, and go direct to consumer.”

“We shouldn’t be worried about what’s next; we should actually be worrying about doing what’s now better.”

“We had a lot of names that were up for vote. Steve Jobs, I think, came in second. Bill Gates, Arianna Huffington… but the winner by a few percentage points was Stephen Colbert. So now, since really the beginning of September, in addition to securing the interviews I’ve already secured with digital thought leaders, I’m now on a quest to secure the final interview in the last week of December with Stephen.”

Website: http://www.conversedigital.com

Talking with Tom blog: http://www.talkingwithtom.com

Tom on Twitter

Pete Codella of Codella Marketing

Wednesday, September 22nd, 2010

To link to post: http://bit.ly/boJNKE

Douglas Simon President & CEO of D S Simon Productions skyped with Pete Codella about the importance of Digital PR and tips on how a CEO or spokesperson can get their message across to the public effectively. Doug and Pete will be speaking together at the PR News Digital PR Next Practices Summit on October 6th, 2010 at the Grand Hyatt in NYC.

Some of Pete’s VlogViews:
“The whole term Digital PR to me means sharing key messages with key publics using technology, and there’s really not a better way to do it than video.”

“It’s the perfect platform for having someone do a demo of a new product, just to introduce and have a background and show the human side of a company, something that you can’t really do in a written press release.”
“I think the video needs to share pertinent facts, important information that people need to know that traditional broadcasting may gloss over or not cover completely.”

“I think video can be a key component in a crisis situation to share those key messages and the important facts that you’ve got to get out there and that you need people to know. Keep it short and brief and get to the point and share the information that’s most pertinent.”

“If a CEO or spokesperson is hesitant about talking in a video, you work with them, you coach them…perfect practice makes perfect.”

Links:
petecodella.com
twitter.com/codella
codellamarketing.com
prnewsonline.com/resources/digitalprsummit2010.html

David Puner – The Man behind the Dunkin Dave

Tuesday, May 4th, 2010

To link to post: http://bit.ly/agfwCZ

Douglas Simon, President & CEO of D S Simon Productions spoke with David Puner, Inovation Director, Havas Digital and the former “Dunkin Dave” in charge of social media for Dunkin Donuts about life on the front lines of the Social Media Revolution. This interview took place at the April PRSA Boston meeting, Social Media: Now Ready for Prime Time.

Some of Dave’s VlogViews:
“A company needs to be aware of their identity because social media really is an extension of that identity.”

“You are able to build that growth with your followers and get those marketing messages in there once you have developed this engagement with them.”

Links:
http://www.twitter.com/dpuner