What’s your best advice for corporate communicators in 2012? We asked some of the best corporate strategists and thinkers to answer that very important question. Fay Shapiro, Publisher at CommPro.biz, Steve Cody, Managing Partner and Co-Founder of Peppercom, Lucy Siegel, President and CEO of Bridge Global Strategies and more weighed in to give corporate communicators their best advice for the coming year. Take a look:
In response to Wall Street Journal Deputy Editor, Editorial Page, Daniel Henninger’s request for a more “presidential” debate process, http://on.wsj.com/sBViTr, D S Simon Productions, a broadcast production and integrated video marketing firm, has offered its New York City HD studio to the Journal and GOP candidates for free.
Dear Mr. Henninger,
We’re offering our D S Simon Productions HD Broadcast studio in New York City to the Wall Street Journal for free to hold the type of intimate debate that you advocate in your Wonder Land piece, “Our Un-Presidential Debates.” I too share your concern that the process is preventing a discussion of the most serious of issues and distancing the American Public from the important criteria that can lead to an informed decision. We want to help.
We’ll provide three HD cameras, all lighting, all audio, all crew and personnel, incoming questions via phone or skype and live transmission via satellite and internet.
We look forward to working with you on this important initiative,
Doug Simon, President & CEO of D S Simon Productions, shares his take on what Tim Tebow and Herman Cain have in common; and why the American public views politicians and professional athletes so differently.
Some of Doug’s VlogViews:
“Can he win? These questions are being asked on cable news, sports radio, newspapers, bar stools and water coolers about two men–Herman Cain and Tim Tebow.”
“There has been far more vitriol directed at Tim Tebow for his perceived shortcomings as a QB than at Cain for perceived shortcomings in his plan. If Tebow has such weaknesses, shouldn’t he be praised for overcoming them through hard work and smarts to start and win an NFL game rather than be criticized?”
“There’s a simple reason for this. Right now, Americans care far more about what happens next week in the NFL than next year in the election.”
“Can they win? Tebow has already beaten the (lowly) Dolphins and could become a playoff QB, just not this year. Cain? I make my presidential picks in December but I think Donald Trump may regret not jumping in.”
“Increasingly, online video has to be a core tactic for any successful PR campaign. In fact, there was a recent study that said 90% of web traffic by the year 2013 is going to be online video, an astounding statistic. PR folks really need to get on board, and they have been getting on board, but there is so much more that can be done. There are so many marketing opportunities and that’s what we’re going to talk about.”
“It’s going to be a three hour workshop on Thursday, October 27th in New York City sponsored by the Public Relations Society of America, New York Chapter, and it’s going to be broken into three different sections. First, how to create compelling online video that really breaks through the clutter. There is more video that’s being uploaded in three days to YouTube than the major TV networks have produced in the last sixty years.”
“The second part is going to be how to market and distribute online video to really target the appropriate eyeballs and amass views.”
“The third section is going to consist of a demonstration of Ustream which is one of the live streaming platforms.”
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