Posts Tagged ‘Doug Simon’

Seeking Out Colbert for the #lastword Campaign Created by Tom Martin

Monday, September 26th, 2011

To Link To Post: http://bit.ly/opCXFt

Doug Simon, President & CEO of D S Simon Productions, spoke with Tom Martin, founder of Converse Digital, about his #lastword campaign, part of the Emma-sponsored Talking with Tom blog. After 31 days of his followers voting on who they think should get the last word, Tom is now seeking out Stephen Colbert using social media only to feature him as the last interview in the series to answer what is next for digital media.


Some of Tom’s VlogViews:

“There are a lot of people talking about mobile; not just in terms of phones but in terms of tablets, iPads and such and how that is fundamentally altering and will alter people’s behavior in terms of how they interface with social media and information.”

“Brands can go to market and not necessarily rely on media to carry their message but they can actually create their own news, their own messages, and go direct to consumer.”

“We shouldn’t be worried about what’s next; we should actually be worrying about doing what’s now better.”

“We had a lot of names that were up for vote. Steve Jobs, I think, came in second. Bill Gates, Arianna Huffington… but the winner by a few percentage points was Stephen Colbert. So now, since really the beginning of September, in addition to securing the interviews I’ve already secured with digital thought leaders, I’m now on a quest to secure the final interview in the last week of December with Stephen.”

Website: http://www.conversedigital.com

Talking with Tom blog: http://www.talkingwithtom.com

Tom on Twitter

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Dave Armon, President of Critical Mention

Thursday, September 22nd, 2011

To Link To Post: http://bit.ly/olnhG1

Doug Simon, President & CEO of D S Simon Productions, spoke with Dave Armon about recently accepting the position of President at Critical Mention. Find out why Doug calls Dave the “luckiest man in the world.” Disclosure: Critical Mention provides D S Simon with broadcast intelligence services.


Some of Dave’s VlogViews:

“One of our chief competitors (VMS), the leader in the space for decades, really, went out of business quite suddenly about a week before I joined the organization so that’s the luckiest man alive part. There is actually a real path toward growing this business to beyond just television and beyond what VMS, the competitor, was doing so I’m really encouraged to be part of a technology company within the PR space that’s very disruptive.”

“The interesting thing is, our data has shown us that the audience is only just beginning when it airs. Then, in fact, the audience of web viewership later though all the social sharing and through all the syndication is larger than what was on the air originally.”

Website: http://www.criticalmention.com

Critical Mention on Facebook

Critical Mention on Twitter

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Deloitte’s Greening the Dot Campaign Inducted into Hall of Fame

Monday, September 19th, 2011

To Link To Post: http://bit.ly/qAqBnv

At the 2011 PRNews Platinum Awards in New York City, Doug Simon, President & CEO of D S Simon Productions, spoke with Jack McFadden, Communications Director of Deloitte, on the company’s green overhaul, how it came to be and why it’s been so successful.


Some of Jack’s VlogViews:

“You always start with knowing your target audience and our target audience was top leadership and also people at the grassroots level. So, on a bottom side, we have green champions in every office, green teams, and on the top side we made it very clear how being sustainable is really the older sense, which means being a viable organization and it is very connected with our relationships with our people, with our clients and with their values. So, we see it has a holistic process, very interconnected, where if you want to be good in any one of them you have to be good in all of them.”

“We believe in the bottom line. We make that very clear. We think this is smart business and that corporate responsibility is a business imperative.”

“We were very fortunate that the values that underpin sustainability and corporate responsibility are very ingrained in our culture. So, it was not a matter of convincing people to do something that they did not want to do; it was more generating awareness and telling them how they could do it. In that sense, we had spectacular engagement.”

Helpful Links:
Greening the Dot Enters Hall of Fame
Deloitte
Deloitte on Twitter
Deloitte on Facebook
Deloitte on YouTube
Greening the Dot on YouTube

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Laura Kane of Aflac on the Hall of Fame “Duck” Campaign

Thursday, September 15th, 2011

To Link To Post: http://bit.ly/nM0hxa

At the 2011 PRNews Platinum Awards in New York City on September 14th, Doug Simon, President & CEO of D S Simon Productions, spoke with Laura Kane, Vice President of Corporate Communications for Aflac, on chasing down Ben Affleck and everyone’s favorite water fowl spokesperson, the Aflac Duck, a Hall of Fame inductee.


Some of Laura’s VlogViews:

“We were paddling like crazy behind the scenes; we did a lot of ambushing of Ben Affleck because he was a big star at the time, still is. Everywhere he went we sent plush ducks and notes and basically it got to the point where he called us one day and said, ‘Ok, you guys are really, really funny. I get that you want me in one of your commercials, I don’t know if I’d do it but if it’s funny enough I’d consider it.’ So we started to have fun with it and it became a good relationship.”

“One of the things that has really worked for us is attaching the duck to pop culture. Being aware of what’s going on around you and now with viral videos and Facebook and all of that, the duck can weigh in on funny things, he can make comments, we can do videos and so we think that has a lot to do with it; keeping the duck in the forefront of what’s going on in the world.”

“It’s really about being creative, being somewhat fearless. Never believe anyone when they tell you that it won’t work because I am amazed at the number of things that we’ve been able to pull off. If you’re creative enough in this environment, you’ll break through.”

Website: http://www.aflac.com/
The Duck Gear Store: http://www.duckgear.com/
Twitter: https://twitter.com/#!/aflacduck
Facebook: https://www.facebook.com/#!/Aflac
YouTube: http://www.youtube.com/user/aflac

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