Martin Murtland, Vice President & Managing Director, Factivia Communicator, for Dow Jones discusses Occupy Wall Street’s implications for media and communications.
Some of Martin’s Key Takeaways:
“The thing I find interesting is just the shear wide range of topics that are being covered in association with the Occupy Wall Street movement; such as economic inequality and executive pay but also, more recently, things like police enforcement.”
“We found in traditional media, focus was more on the police crackdowns and on social media the discussion was around the actual protesters being pepper sprayed, particularly the University of California campus where they were protesting possible hikes in tuition fees. If you compare them in totality, I think they’re both covering the same sort of issues and following a similar trend pattern in terms of the volume and the favorability.”
D S Simon Productions conducted a Global Satellite Media Tour from New York City and Johannesburg, South Africa, on behalf of Alere for their “Make Positive More Positive” campaign for World Aids Day on December 1, 2011 with Population Services International Spokesperson, Donna Sherard. D S Simon President & CEO, Douglas Simon, was on hand to speak with Donna about this vitally important initiative and how the campaign is encouraging the public to make big differences in small ways.
“The Make Positive More Positive campaign is a partnership between Alere and Population Services International, PSI, two global health organizations. Through the campaign Alere will donate up to one million HIV tests, one for every individual that likes us on Facebook or follows us on Twitter. PSI will work to ensure that individuals living in places where there is great HIV burden and limited access to treatment, testing and counseling services will get access to these tests.”
D S Simon Productions marked its 25th Anniversary on July 4th. The company also announced the opening of a Washington DC office to be headed by Christine Deerin and named industry veteran Ken Fry as Senior Vice President operating out of the Los Angeles office.
“We feel this is a critical time in our industry and that’s why expanding capabilities, services and talent is so important,” said Douglas Simon, President & CEO.
Christine Deerin, who previously ran D S Simon’s Satellite Media Tour group in New York and directed the firms West Coast operations has been named Vice President, Washington DC operations.
“As we approach a political campaign year, the ability to deliver a message through multiple channels and cut through the clutter has never been more important,” said Deerin, a Maryland native, “I’m very excited to be coming home.”
Contact Christine at: christined@dssimon.com
Ken Fry has been named Senior Vice President at D S Simon Productions and will be heading up the company’s Los Angeles office. As Senior VP, Mr. Fry will manage the sales teams from D S Simon offices around the country with Eric Wright and lead in the development of new products and services.
Mr. Fry was President, Business Development at On the Scene Productions for fifteen years prior to its sale to a venture capitalist group. He also served as Executive Producer of The JAMA Report on behalf of the American Medical Association for more than ten years. His extensive experience packaging programs for healthcare, non-profits, entertainment, consumer and technology firms makes him a valuable addition to the D S Simon family.
“D S Simon is at the perfect intersection of social media and broadcast PR,” said Fry. “Integrated Video Marketing has never been more important to the success of our clients.” Contact Ken at: kenf@dssimon.com
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