Posts Tagged ‘Editor Showcase Modern Moms’

Lauren Nodzak of Mars Chocolate Spreads the Love for Dove

Tuesday, April 12th, 2011

To Link To Post: http://bit.ly/hDcePc

Doug Simon, President and CEO of D S Simon Productions, spoke with Lauren Nodzak, Public Relations Manager for Mars Chocolate North America, representing Dove ice cream at Editor Showcase: Modern Moms in New York City on April 6th. Lauren shares how Dove is incorporating social media into their PR initiatives.


Some of Lauren’s VlogViews:

“We’re really excited to be here. Modern moms is a great way for us to connect our Dove ice cream brand with the publications and the types of readers who consume our product. It’s a great opportunity to be able to connect and engage one on one with the editors but then also create the opportunities and work together to showcase different ways that our consumers can find out about our products.”

“Our Dove ice cream Facebook page just kicked off two weeks ago so we’re fairly new to the space but we’ve found that social media is a very important place for us to play and it’s very important that our Dove ice cream is there as well. We’re getting that page up and running and starting to load it with all kinds of content that our consumers will enjoy looking at and we’re happy to say that we’re already up to 15,000 fans!”

“I absolutely love what I do. There is no moment in any day that isn’t fun. I have zero complaints; chocolate is a great business to be in.”

WEBSITE: http://dovechocolate.com/recipes_all_p1.html

Twitter: @Dove_Chocolate

Facebook: http://www.facebook.com/profile.php?id=42300952#!/dovechocolate

Tags: , , , , , , ,
Posted in Public Relations | No Comments »

Katherine Langdon of Springfree Trampoline Jumps on Social Media

Tuesday, April 12th, 2011

To Link To Post: http://bit.ly/geFmNI

Doug Simon, President and CEO of D S Simon Productions, spoke with Katherine Langdon, North American Communications Coordinator for Springfree Trampoline, at Editor Showcase: Modern Moms in New York City on April 6th. Lauren shares how Springfree leverages social media platforms to connect with their consumers.


Some of Katherine’s VlogViews:

“We are the world’s safest trampoline. We reduce all the chances of equipment induced injury because of our patented design.”

“We have a really active social media presence. We have a Facebook page, a twitter account and we have a YouTube channel. We’re really big into video because clearly we’re a very active product. Actually, on Facebook we do a lot of contests and polls. We like to get the opinions of our users.”

“Our company is founded on innovation and design and in practice so we believe that social media is a great way to interact with our consumers. We’ve been really successful so far.”

WEBSITE: http://www.springfreetrampoline.com/

Twitter: @springfree

Facebook: http://www.facebook.com/profile.php?id=42300952#!/Springfree

YouTube: http://www.youtube.com/user/springfreetrampoline

Tags: , , , , , ,
Posted in Public Relations | No Comments »

Jennifer Campana on how the “That Stinks” Campaign Smelled So Sweet for Munchkin

Tuesday, April 12th, 2011

To Link To Post: http://bit.ly/gLQnbz

Doug Simon, President and CEO of D S Simon Productions, spoke with Jennifer Campana, Communications Manager for Munchkin, at Editor Showcase: Modern Moms in New York City on April 6th. Lauren talks about how just one social media initiative, “That Stinks”, doubled their audience.


Some of Jennifer’s VlogViews:

“We’re doing a lot of social media lately and we’ve found it really takes a lot of different types of partnerships to grow it. We use our PR agency a lot and partner with other clients of theirs and have them post about us on their social media and we post about them on ours and kind of co-op.”

“We’re doing a lot of creative things in social media as well. We do giveaways weekly and we come up with very cute promotions. We did one for our diaper pail called ‘That Stinks’ where people submitted their story of something that stinks. It didn’t have to be literally, it could be figuratively, like a parking ticket. Then every Friday we had ‘Fresh Fridays’ where we would give away a diaper pail and also fix their problem, like pay their parking ticket.”

“These are extremely important for our strategy. We’ve doubled our audience through the ‘That Stinks’ campaign alone and I don’t think we could have done it without the giveaway component. I think that’s critical to building the audience because people spread the word; when they get stuff for free, they’ll tell their friends.”

WEBSITE: http://www.munchkin.com/

Twitter: @Munchkin_Inc

Facebook: http://www.facebook.com/profile.php?id=42300952#!/MunchkinInc

Tags: , , , , , ,
Posted in PR Tips and Tools, Public Relations | No Comments »

Natalie Gershon on Marketing Zevia, the Healthy Soda

Tuesday, April 12th, 2011

To Link To Post: http://bit.ly/fP5h4z

Doug Simon, President and CEO of D S Simon Productions, spoke with Natalie Gershon, Director of Marketing for Zevia, at Editor Showcase: Modern Moms in New York City on April 6th. Natalie talks about the Zevia brand and how it’s engaging the consumer market.


Some of Natalie’s VlogViews:

“Zevia is an all-natural, zero calorie soda sweetened with stevia. We are no sugar, no aspirtain, no artificial sweeteners. If you can imagine, it’s a healthy soda. We feel strongly that it’s what soda should always have been.”

“We are using a lot of social media and thus far our efforts have really been organic and kind of grassroots. We have an enthusiastic fan base that feels really excited about the engagement that we’ve been able to offer them. Our fan bases are growing daily and now we’re jumping into video as well which is always appealing because anybody that gets to review our soda, talk about how their using it in recipes or cocktails, they can find a way for it to engross their everyday life.”

“We take a two pronged approach. We want to friend them; we want to be their buddy. We don’t want to talk at them we want to talk with them. So we engage in conversation both around the product, around Zevia, around health, wellness and nutrition. We also talk about just daily life. ‘What are our affirmations for the day?’ for instance, was something we recently posted and our fans really rallied around that. I think being a positive voice of health, wellness and nutrition has been really working well for us.”

WEBSITE: http://zevia.com/

Twitter: @Zevia

Facebook: http://www.facebook.com/profile.php?id=42300952#!/ZEVIA

Tags: , , , , , ,
Posted in Public Relations | No Comments »

« Older Entries

My Twitter Feed