Posts Tagged ‘Editor Showcase Modern Moms’

Angela Pengelly of Land O’ Lakes and Bernice Neumann of Exponent PR on Land O’ Lakes New Product Launch

Monday, April 11th, 2011

To Link To Post: http://bit.ly/e0lg6i

Doug Simon, President and CEO of D S Simon Productions, spoke with Angela Pengelly, Marketing Manager for Land O’ Lakes, and Bernice Neaumann, Practice Leader for Exponent PR, at Editor Showcase: Modern Moms in New York City on April 6th where they let us in on Land O’ Lakes latest new product launch, Cinnamon Sugar Butter.


Some of Angela & Bernice’s VlogViews:

“The cinnamon sugar is a great product, it’s all natural, simple ingredients which is very consistent with our brand and who we are. The reason we came to this showcase is this is a product that’s perfect for moms. We spoke with moms when we were developing the product and the insight we got from talking to them is, wow, this product really is helpful for them to get their kids to eat healthier items.”

“We have a couple of waves of communication because the product won’t be out until the summertime. We’re starting with a sneak peak approach to long lead editors; you see a lot here tonight that are looking for products and recipes for the holiday time frame. We’re also going to layer that with outreach to bloggers and really try to reach the type of bloggers that reach our core consumer. We’re also really trying to reach busy moms who are trying to put a good meal on the table so we’ll be using sampling and offer other great information that they can put on their blogs to help them find great versatile ways to use this product.”

WEBSITE: http://www.landolakes.com/

Tags: , , , , , , , ,
Posted in Public Relations | 8 Comments »

Joy Armstrong of Ladies Home Journal on Growing in the Online Space

Monday, April 11th, 2011

To Link To Post: http://bit.ly/dYaHwq

Doug Simon, President and CEO of D S Simon Productions, spoke with Joy Armstrong, Deputy Research Director at Ladies Home Journal, at Editor Showcase: Modern Moms in New York City on April 6th. Joy shares why Editor Showcase is valuable to her magazine and how they are utilizing the online space to push content.


Some of Joy’s VlogViews:

“You get to see people face to face. So many times we deal with phone calls and emails and it’s very indirect, impersonal. It’s just nice to be able to shake hands with someone and really see the product to see what you’re dealing with and what your readers might like.”

“We’re giving our readers plenty of incentive to make the effort to go online. That means having various web prompts, reminding people that there is a video to show you how to do the exercise or make the pie and giving freebees is always nice! It’s been working very well.”

“So much of our work is becoming media oriented from the concept of the story to the end result. We have to think about how we are going to integrate the media pitch or how we are going to tell the reader to go online with that story. So we’re always thinking about it.”

WEBSITE: http://www.lhj.com

Twitter: @LHJmagazine

Facebook: http://www.facebook.com/home.php#!/pages/Ladies-Home-Journal/108210922533898

Tags: , , , , , ,
Posted in Public Relations | No Comments »

Jenna Walsh Promotes Nestle Toll House New Product Launch at Editor Showcase

Monday, April 11th, 2011

To Link To Post: http://bit.ly/f3JVxC

Doug Simon, President and CEO of D S Simon Productions, spoke with Jenna Walsh, Senior Account Executive at Publicis, at Editor Showcase: Modern Moms in New York City on April 6th where she represented Nestle Toll House. Jenna shares some of Nestle’s new product launches for 2011.


Some of Jenna’s VlogViews:

“We have a new peanut butter chocolate chip cookie dough, so that’s another way we’re updating America’s favorite chocolate chip cookie is by adding peanut butter; and everyone loves peanut butter! They keep coming up with new innovative products but it’s always going to be America’s favorite chocolate chip cookie.”

“Toll House is a pretty big player in social media. We have a new program for baking bloggers and mommy bloggers that we’ve been reaching out to and have had a lot of success with that. We like to keep them up to date on new products and cookie kits, baking kits that they can distribute to their readers. They’ve been great advocates for the brand.”

“We have a website called verybestbaking.com or you can also go to tollhouse.com which will get you there and our test kitchens do post baking videos, how-to videos, so you can get some tips and tricks and learn about recipes online.”

WEBSITE: http://www.verybestbaking.com/Toll-House.aspx

Twitter: @NestleTollHouse

Facebook: http://www.facebook.com/home.php#!/TollHouse

Tags: , , , , , , ,
Posted in Public Relations | No Comments »

Anamaria Suescun-Fast Representing Dr. Smiths on how They’re Building a Household Name Brand

Monday, April 11th, 2011

To Link To Post: http://bit.ly/fjy9gU

Doug Simon, President and CEO of D S Simon Productions, spoke with Anamaria Suescun-Fast, Director of Public Relations at Guerra DeBarry Coody, representing Dr. Smith’s at Editor Showcase: Modern Moms in New York City on April 6th.


Some of Anamaria’s VlogViews:

“Dr. Smith’s diaper ointment, they have had a strong, kind of fanatical, grassroots following for the past forty-five years. In the last year and a half the client has wanted to get the word out to more moms and they’re really doing a lot nationally to try to get this information out to new moms, grandparents, just a whole new generation of moms and dads.”

“Brand new to the company for this product is a strong digital push. So we have created a campaign that launched about six months ago, strictly digital, we are creating a blog where we have eight what we call ‘premium parents’ from all over Texas and Florida. What we’re trying to do is create a community for parents for sharing parenting solutions, parenting problems, parenting ideas, fun stories about their family and their kids; a community where parents can really share and obviously in the end we want them to know about a new product.”

“Being at places like this, we’re creating new opportunities from online, nontraditional media, to traditional media. Our premium parents in and of themselves have their own blogs and their own networks and they use those networks to help spread the word about our doctorsmiths.com blog as well as creating partnerships with other digital .com motherhood networks. That’s been our core right there.”

WEBSITE: http://www.doctorsmith.com/

Twitter: @doctorsmiths

Facebook: http://www.facebook.com/DrSmithsDiaperOintment

Tags: , , , , , , ,
Posted in Public Relations | No Comments »

« Older Entries
Newer Entries »

My Twitter Feed