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Ellie discusses the role of earning media in reaching The Modern Mom. Recorded at the Editor Showcase: Modern Moms.
Some of Ellie’s VlogViews:
“Mom bloggers can be as influential as traditional broadcast media and mass media because they’re reaching such a targeted, niche audience. And we are launching a new product line, MD Solar sciences, Solar Protection products and one of our key target audiences are mom bloggers. [The editor showcase] seems like the perfect venue to reach out to them.”
“The mom blogger that started six months ago that has 700 followers today, tomorrow can have 12,000 followers…You often get the reach from bloggers that is very targeted and very focused.”
*Disclosure: D S Simon presented on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate in the next Editor Showcase in October. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.
Editor Showcase, Modern Moms Conference Series:
Mary Ann Zoellner & Alicia Ybarbo
Anna Marie
Rachel Morris
Justin LaGosh
Ellie Becker
Kopal Goonetileke
Ellen Seidman
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