VlogViews

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Eric Obenzinger, an Associate for Global Communications & Public Affairs at Google, discusses the general rules for getting a high ranking on a Google search. Recorded at the ExL Pharma Communications Conference at Pfizer’s World Headquarters, Eric discusses his challenges setting PR for Google.

Some of Eric’s Vlog Views:

“Whatever the venue, have content that is discoverable and interesting and the people will want to read, and therefore will link to…Google will favor pages that other people are actually interested in and the main signal, among others, is whether people are linking to your page.”

The ExL Pharma Communications Conference Series:

Julie Zawisza, FDA

Sally Susman, Pfizer

John Bell, Ogilvy

Eric Obenzinger, Google