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Posts Tagged ‘FDA’

Julie Zawisza, FDA

Wednesday, July 29th, 2009

Julie Zawisza, Director of Communications for the FDA’s center for Drug Evaluation and Research, discusses the FDA’s communications enhancement, reputation management and transparency.

Some of Julie’s VlogViews:

“What the agency does well is generate information. If nothing else, we’re a scientific agency that generates scientific data. It’s not hard to put that information out. What is more difficult and challenging is to provide context and meaning to it.”

The FDA’s Guide for Presenting Risk Information in Prescription Drug and Medical Device Promotion

The ExL Pharma Communications Conference Series:

Julie Zawisza, FDA

Sally Susman, Pfizer

John Bell, Ogilvy

Eric Obenzinger, Google

Tags: Communications, FDA, Julie Zawisza
Posted in Broadcast PR, Government & Politics, Health & Wellness, Journalism / Media Industry, PR Tips and Tools, Social Media | No Comments »

Interview with Julie Zawisza, Assistant Commissioner for Public Affairs, U.S. Food & Drug Administration

Thursday, July 19th, 2007

An inside look at the Food & Drug Administration’s (FDA) communication strategy and what communicators need to know about posting health related content or video online. Recorded at the ExL Pharma PR & Communications Summit.

Some of Julie’s vlog views:

“We’re looking at whether transmitting a paper is enough in the modern age. Do we need to be doing more online work?”

“If the information is accurate and meaningful and helpful, why not multiply it, why not get it out with as many delivery vehicles as one has?”

“If we thought about the opportunity cost of people foregoing modern medicine and modern devices or treatments, that would be a very evocative way to explain the contribution we make.”

US Food & Drug Administration

Tags: FDA
Posted in Healthcare, Online Video, Public Relations, Web Video | 1 Comment »