VlogViews

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Jamie Claudio of D S Simon Productions interviews Tony Romeo, SVP of Client Relations for PopTent, at the PRSA-NY workshop “Successfully Incorporating Online Video into Your Public Relations Campaigns.” Tony offers great advice on getting your video message heard on the web and offers tools to accomplish those initiatives.

Some of Tony’s VlogViews:
“PopTent is a community of about 40,000, now, independent filmmakers. It ranges from people who have small video production houses, boutique production houses, all the way down to bar mitzvah and wedding videographers. It’s essentially a group of independent freelancers that are trying to build commercial careers. What’s great about it for PR agencies is, I know PR agencies are trying to find ways to reach out and engage with consumers; they’re being asked to penetrate the social media space. What PopTent offers is a way to tap into an enormous range of creative talent.”

“Crowdsourcing is a term that is starting to gain in prominence but it essentially means that you’re taking a task that normally you would’ve fulfilled in house or perhaps sourced to your closely knit agency; in this case you are outsourcing to a larger group, a crowd. Usually that crowd is defined, as is the case with PopTent, of people with a particular talent.”

“Consumers are evolving now. I spent many of my years of my life doing marketing and actually teaching marketing. What we find is that the old ways, the old TV commercials from the 50’s, etcetera, worked fine in that generation. We have a generation that has become hardened and in some sense immune to some of the old style messages. PR agencies, particularly, are in the forefront of trying to find new ways to engage with consumers.”

Website: www.poptentmedia.com
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