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Kevin Soden discusses the challenges of medical communication to the fifty and over demographic.
Some of Kevin’s VlogViews:
“People still want information in a way that is easily understandable and we try and pitch to different audiences to a great extent. I think our audience is hungry for this sort of information and we gets lots of feedback and lots of mail…we’re obviously reaching the market in a lot of ways.”
“We don’t do the MTV/VH1 approach…energetic, frenetic. We like to delve into a subject with some depth like a Jim Lehrer kind of thing, and say, “look help us explain this, what are the common questions, how does it relate to me and people come away with a much a much better understanding.”
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