Posts Tagged ‘Healthcare’

Mayo Clinic’s Linda Donlin and Warren Harmon, Mayo Clinic Making Your Brand Word of Mouth

Monday, April 19th, 2010

To Link To Post: http://bit.ly/cFeOVe

Douglas Simon, CEO & President of D S Simon Productions vlogs with Linda Donlin and Warren Harmon from the Mayo Clinic at the PRSA Health Academy Conference in Chicago.


About this post:

Warren and Linda of the Mayo Clinic hosted the Pre-Conference Seminar at the PRSA Health Academy Conference. Here is an overview of the event.

Some of Linda’s VlogViews:

“We’re able to measure how many people are communicating with us and how many people are coming to the Mayo Clinic.”

Some of Warren’s VlogViews:

“It’s really about telling the right stories, getting good writing together with the right producers.”

“It’s all about engagement. If we can introduce technically to get over audience to feedback… then we can become more influential with our message delivery.”
health, healthcare, social media, pharma, online video, PRSA Health Academy Conference, Linda Donlin, Warren Harmon Mayo Clinic

PRSA Health Academy Conference Series:

Dr. Peter Salgo

Dr. Peter Salgo

Leigh Fazzina

Leigh Fazzina

Linda Donlin & Warren Harmon

Linda Donlin & Warren Harmon

Ellen Beth Levitt

Ellen Beth Levitt

Man Finds Bypass Alternative via Online Video

Monday, April 19th, 2010

To Link To Post: http://bit.ly/9bDXwT

Douglas Simon, President & CEO of D S Simon Productions vlogs with Ellen Beth Levitt, the Director of Public Affairs & Media Relations at the University of Maryland Medical Center in Baltimore at the PRSA Health Academy Conference in Chicago.


Some of Ellen Beth’s VlogViews:

Ellen Beth told Doug about how a man from Buffalo, N.Y. found an alternative to traditional heart bypass surgery by searching on the Internet. He discovered Ellen Beth’s video podcast with a surgeon who performs minimally invasive heart bypass surgery using a robot. The man decided that was what he needed and he booked a flight to Baltimore.

“With a Google search, he found our video with our heart surgeon who was doing minimally invasive heart bypass surgery using The DaVinci surgical robot. The interview showed him that there was another option to have bypass surgery with a much faster recovery compared to traditional heart bypass.”

“About the same time he was watching this interview, an email from Southwest Airlines popped up on his computer that advertised special $49 flights from Buffalo to Baltimore. He thought this was a sign–and he decided to book a flight.”

Here is the follow up video Ellen Beth’s colleagues at the University of Maryland Medical Center made with this patient, Ronald Bress, telling his story: http://www.umm.edu/videos/heart/pss_bress.htm.

UMM’s hospital Web site: www.umm.edu
UMM’s YouTube site: http://www.youtube.com/user/ummcvideos
UMM’shospital Blog site: http://medcenterblog.org/
UMM’s twitter site: http://twitter.com/ummc
UMM’s Facebook site: www.umm.edu/fb

PRSA Health Academy Conference Series:

Dr. Peter Salgo

Dr. Peter Salgo

Leigh Fazzina

Leigh Fazzina

Linda Donlin & Warren Harmon

Linda Donlin & Warren Harmon

Ellen Beth Levitt

Ellen Beth Levitt

Has the New York Times Become The Daily Show and Obama’s Communication Woes

Wednesday, August 12th, 2009

To link to post: http://bit.ly/4g8nq

The unintended irony on The NY Times front page as they quote a demonstrator without fact checking the accuracy of his “You are trampling the constitution” claim. Ironically, the article next to it was about government officials trampling on the constitution.

Also, Obama’s communications mistake on Healthcare: Re-fighting the battle of ’94, a common mistake that, for example, derailed the Mets season.

Eric Obenzinger, Setting PR for Google

Wednesday, July 29th, 2009

To link to post: http://bit.ly/W1uMI

Eric Obenzinger, an Associate for Global Communications & Public Affairs at Google, discusses the general rules for getting a high ranking on a Google search. Recorded at the ExL Pharma Communications Conference at Pfizer’s World Headquarters, Eric discusses his challenges setting PR for Google.

Some of Eric’s Vlog Views:

“Whatever the venue, have content that is discoverable and interesting and the people will want to read, and therefore will link to…Google will favor pages that other people are actually interested in and the main signal, among others, is whether people are linking to your page.”


The ExL Pharma Communications Conference Series:

Julie Zawisza, FDA

Julie Zawisza, FDA

Sally Susman, Pfizer

Sally Susman, Pfizer

John Bell, Ogilvy

John Bell, Ogilvy

Eric Obenzinger, Google

Eric Obenzinger, Google

News From D S Simon

Wed, 12 Mar 2014 00:00:00 EST

D S Simon Expands Digital Team

Wed, 05 Mar 2014 00:00:00 EST

D S Simon Expands Sales and Marketing Team

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