Jim Ylisela, President of Ragan Consulting, talks about social media for internal communications and the growing role of video.
“Interactivity is what people want. They want instant gratification. They want to ask questions and get answers quickly. You can’t do that with a newsletter. They want to see what other people are posting and what other people are talking about. You can’t do that necessarily with e-mail or an intranet.”
“A lot of companies say, ‘everyone’s doing a blog – we need a blog,’ without thinking first about what that blog would do, how it would fit in, and who would write it.”
“There’s nothing worse than a boring blog.”
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